SearchCap: Google Search Analytics sets, AdWords updates & more

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Google Search Console now lets you group your sites together with property sets May 23, 2016 by Barry Schwartz One of the most asked-for Google Search Console feature requests is now live. It is called property sets and lets you group things together for Search Analytics reporting.

From Search Engine Land

Google to announce AdWords news & updates Tuesday May 23, 2016 by Ginny Marvin Event will include a demo of the new AdWords interface and other announcements.

Local SEO doesn’t happen in a vacuum May 23, 2016 by Greg Gifford Columnist Greg Gifford shows that when it comes to retaining local SEO clients, setting expectations and providing education is key.

5 brilliant headline hacks for crazy high organic click-through rates May 23, 2016 by Larry Kim Just say no to low CTR! Columnist Larry Kim explains his tactics for improving click-through rates on organic search listings.

10 tips for building a local brand that will boost your local search ranking May 23, 2016 by Wesley Young Branding is often viewed as the domain of large national businesses. Yet small businesses will benefit from branding strategically on a local level. Columnist Wesley Young takes a look at ways to boost your profile and your page rank with local branding strategies.

Don’t miss out saving $200 on SocialPro. Rates go up this Saturday! May 23, 2016 by Search Engine Land Start off your Memorial Day weekend right by locking in low rates for SocialPro. Excited to find out more? Keep reading to find out the cutting-edge tactics, quality content and networking that are in store for you. Then register now to save $200 off conference passes!

Realize your definition of success: an eBook for today’s marketers May 23, 2016 by Sponsored Content: Bing Ads No two businesses are alike. Your products, services, goals, perspective and definition of success are undoubtedly unique. Your marketing should be, too. So why are so many marketing solutions inflexible and one-size-fits-all? Here at the Bing Network, we’re committed to helping each of our customers — no matter what size or shape — meet their […]

From Marketing Land

5 common digital marketing mistakes (and how to fix them)

Adobe takes the first steps to bring its Marketing Cloud into virtual reality

Chewbacca Mask viral video drives sales for Kohl’s, others

[WATCH] ML Live #14: Google Home vs. Amazon Echo, Google I/O recap & more

What marketers need to know about Google assistant and Google Home

4 effective local positioning strategies you’re overlooking

How to write a digital data & analytics RFP

The complete guide to mastering conversion optimization

It’s time to get personal with email

ROI beyond likes and shares: 5 ways calls validate social ad spending

MarTech Today: Ensighten opens up IBM’s Marketing Cloud, VR startup Littlstar & Google’s indexing API

Search News From Around The Web

Industry

Advice Local Welcomes Bill Hartzer as Senior VP of Agency, advicelocal.com

Searchmetrics Raises $8 Million In New Financing To Fuel Enterprise Suite Initiatives And Growth, realwire.com

Why Google’s monopoly abuse case in Europe will run and run, Ars Technica

Local & Maps

Getting Local Store Locator SEO Right, Moz

Google Testing Shaded Star For Local Reviews, Search Engine Roundtable

Google Updates Bulk Upload Addresses Format Requirements Worldwide, Search Engine Roundtable

The Lost Mayan City that probably wasn't, Google Earth Blog

Link Building

New Evidence: Does Google Count Anchor Text In Internal Links? Part 1, Hobo

SEO

Google Says It Is Rare We'd Give Advice To Start A New Web Site, Search Engine Roundtable

Google To Kill Off The Content Keywords Report In The Google Search Console, Search Engine Roundtable

Google's "People Also Ask" (Related Questions): What Are They, and Why You Should Care, internetmarketingninjas.com

Sentiment as a Ranking Signal for Entities, Go Fish Digital

Split Testing Titles and H1s: Do They Still have an SEO Impact?, Distilled

SEM / Paid Search

Acing Account Transitions From First Call To The First Year, PPC Hero

How the Adwords shake-up improved rankings, Branded3

Search Marketing

Long Tail Pro VS SEMrush – Who wins when giants collide?, Agent Blackhat SEO Blog

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