SearchCap: 2 trillion Google searches, AdWords announcements & more

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All the AdWords & Google Analytics changes announced today at Google Performance Summit May 24, 2016 by Danny Sullivan At Google's annual event for AdWords and Google Analytics customers, it shared new ad formats, mobile-first bidding options and more.

From Search Engine Land

Google now handles at least 2 trillion searches per year May 24, 2016 by Danny Sullivan The search giant won’t say exactly how many trillions of queries it processes, other than it’s now two or more. It last claimed 1.2 trillion in 2012.

Official: Google to roll out Expanded Text Ads for all devices May 24, 2016 by Ginny Marvin Perhaps the final vestige of pre-mobile AdWords, 25-35-35 character text ads will soon sunset.

Google has measured 1 billion+ store visits from AdWords ads globally May 24, 2016 by Ginny Marvin Store visits measurement is now available to 1,000 advertisers in 11 countries.

Google AdWords to break up tablet & desktop and enable a mobile base bid May 24, 2016 by Ginny Marvin Individual device bid adjustments will roll out in the coming months

Saying a third of mobile searches are local, Google brings “Promoted Pins” to Maps May 24, 2016 by Greg Sterling Local searches are growing 50 percent faster than mobile searches overall.

5 essential skills that great link builders know May 24, 2016 by Julie Joyce Think that building links is all a good link builder needs to do? Contributor Julie Joyce lists the five critical tasks that separate the great link builders from the mediocre ones.

Competitive threats to Google, and what they mean for you May 24, 2016 by Eric Enge If the majority of your digital marketing is aimed at boosting your rankings on Google search results, contributor Eric Enge contends you might want to rethink your priorities.

5 common digital marketing mistakes (and how to fix them) May 23, 2016 by Digital Marketing Depot Despite a wealth of experience, marketers still make many digital marketing and optimization mistakes. It could be that they’ve developed some bad habits over the years. Or maybe they came into digital marketing from another field and missed out on a few ground-floor basics. Attend this webcast to learn how to: uncover missed opportunities; avoid […]

From Marketing Land

MobileFuse launches a "curated" open platform for selected publishers

WATCH: Google lets you speak in natural language & get analytics reports

5 brilliant headline hacks for crazy high organic click-through rates

Google to expand "Store Visits" online-to-offline foot traffic measurement

10 tips for building a local brand that will boost your local search ranking

Local SEO doesn't happen in a vacuum

Google announces significant changes to AdWords bidding and text ads

3 tips for success from today's marketing rock stars

WP Engine launches first page-level performance tool intended for WordPress sites

Making Father's Day count: How-to tips for email marketers

Official: Twitter will stop counting media & usernames against 140-character limit

5 effective ways to reach customers through live streaming

MarTech Today: Adobe's Marketing Cloud goes VR, writing an analytics RFP & Google Search Console's property sets

French tax officials perform early morning raid on Google offices in Paris

Facebook responds to Senate inquiry on Trending Topics

Study shows mobile users' ad ambivalence, resistance to push notifications

TAG launches "Certified Against Fraud" program

Adobe unveils Spark tool suite for small/medium businesses

Search News From Around The Web

Industry

How Many Clients is Too Many? A Look at the Industry, State of Digital

Local & Maps

3D imagery slow down?, Google Earth Blog

Yelp Shows Phone Numbers in Local Search Results, LocalVisibilitySystem.com

Searching

Google Medical Knowledge Cards Get Download As PDF, Search Engine Roundtable

How Google is going all in on app search, www.thedrum.com

Shutterstock Releases Reverse Image Search on iOS, prnewswire.com

The Larger Google Widths Is An Experiment Only, Search Engine Roundtable

SEO

Google Showing Non US Searchers Unwanted US Results?, Search Engine Roundtable

Google To Offer A Site Clinic Hangout: Submit Your Site Today, Search Engine Roundtable

Noindex tags: How Google treats them with Gary Illyes, Stone Temple

SEMrush Guide to SEO for Your Blog, semrush.com

The Landscape of Mobile Search is Changing – How Will You Adapt?, Moz

SEM / Paid Search

Closing the PPC Loop: Tracking Leads to Sales, Metric Theory

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