SearchCap: Google bans payday loan ads, Alexa works with Kayak & More

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Google bans ads for payday and high-interest loans May 11, 2016 by Ginny Marvin As of July 13, the ads will no longer be accepted in AdWords.

From Search Engine Land

A script for getting granular AdWords account anomaly alerts May 11, 2016 by Frederick Vallaeys Columnist Frederick Vallaeys shares a highly customizable script that can help detect anomalies within an AdWords account, improving upon Google’s Account Anomaly Detector.

Soon, assign whatever attribution model you want for each conversion type in AdWords May 11, 2016 by Ginny Marvin Data-driven attribution will be among the models available for high-volume conversion types.

With help from Alexa, Kayak debuts voice-enabled travel search on Amazon Echo May 11, 2016 by Greg Sterling Users can search for flight, hotel and rental car information — but not yet book.

The SEO risks & rewards of buying multi-location companies May 11, 2016 by Andrew Shotland SEO value is rarely considered in acquisition deals. Using Sports Authority as an example, columnist Andrew Shotland discusses how a website’s SEO should factor into these discussions.

Enterprise SEO Platforms Marketer’s Guide — Updated for 2016 May 11, 2016 by Digital Marketing Depot Marketing Land’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for enterprise SEO software platforms and the considerations involved in implementing this software into your business. This 44-page report is your source for the latest trends, opportunities and challenges facing the market for SEO software tools as seen by industry leaders, vendors and their […]

From Marketing Land

Kayak brings voice-enabled travel search to Amazon’s Echo device

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Beyond authority: guiding metrics for lasting links

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Top 10 YouTube ads in April: Apple owns nearly half the list with 15.6M total views

Electioneering & email 2016: evolving voter engagement

Startup Zarget launches first browser plugin-based CRO tool

Twitter renewed its upfront deals with these three agencies

MarTech Today: More Lightning in Salesforce’s Cloud, a primer on machine learning & Google Search Console updates

12 essential digital marketing strategies

Almost 10 years after the iPhone, marketers still not meeting mobile expectations

Chatbots are poised to take over Facebook

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How to effectively prioritize and amplify SEO content

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Search News From Around The Web

Industry

Bing Webmaster Outreach Simply Dead, Search Engine Roundtable

Google Explains How Webmaster Forums Escalation Works, Search Engine Roundtable

Google Isn’t Required To De-Index Negative Ripoff Report–Fakhrian v. Google (Forbes Cross-Post), Eric Goldman

Local & Maps

Moz Local: Fixing the Accuracy Pain Point, Moz

Searching

Search Challenge (5/11/16): In the middle of nowhere?, SearchReSearch

SEO

Everything You Need to Know About Using Yoast SEO for Wordpress, Moz

Google Denies Any Recent Major Algorithm Update, Search Engine Roundtable

Having Trouble Converting Your SEO Traffic? This Is Probably Why, quicksprout.com

Six Top SEO Factors in 2016, www.marketingprofs.com

Why should you use multiple focus keywords, yoast.com

SEM / Paid Search

Get A Grip On New Paid Search Accounts, PPC Hero

Google Removes Right Hand Side Bar Ads: What Does This Mean For Pay Per Click?, Receptional.com

Google Testing Product Listing Ads With 3, 4 or 6 Products at Top of Search Results, thesempost.com

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