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Google updates the Google My Business API to version 3.0 May 6, 2016 by Barry Schwartz The new Google My Business API brings additional functionality to help those who manage locations at scale. This is version 3.0, which comes 6 months after the last update.

From Search Engine Land

5 reasons to keep doing mobile SEO even though ads are everywhere May 6, 2016 by Bryson Meunier Sure, paid search on mobile has grown. But if you’re thinking of cutting your organic search budget for mobile, columnist Bryson Meunier urges you to reconsider and focus on increasing your overall traffic.

5 ways SEO and PR should be working together May 6, 2016 by Erin Everhart When it comes to digital marketing, SEO and PR go together like peanut butter and jelly. Columnist Erin Everhart explains how these two teams can combine forces to benefit each other and the business as a whole.

Global SEO: A huge opportunity + 5 tips for success May 6, 2016 by Christian Sculthorp According to columnist Christian Sculthorp, you may be missing out on a 6-billion-person market. Have you thought about going global with your SEO?

Search in Pics: Karl Urban I’m not an SEO, make SEO great again hat & Google wine club May 6, 2016 by Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google wine club: Source: Twitter Make SEO great again hat: Source: Twitter Karl Urban in Star […]

Sigmund Freud Google Doodle celebrates father of psychoanalysis’ 160th birthday May 6, 2016 by Amy Gesenhues Designed by doodler Kevin Laughlin, today’s Freudian doodle depicts the deep dark sea of the unconscious.

From Marketing Land

Three golden rules for forecasting

The #1 way advertising budgets will change this year

YouTube announces Google Preferred Breakout Videos ad package at #Brandcast

Yelp reports Q1 revenues of $159 million, 269 percent ROI for advertisers

Act-On adds Account-Based Marketing

Enough analysis, already! 8 tips for avoiding data fatigue

YouTube brings Sesame Street’s Big Bird & the NBA Commissioner on stage at #Brandcast

MarTech Today: Adblock Plus’ content payment partnership, next gen virtual assistant Viv & Google’s penalties for mobile redirects

Twitter wants to be better at searches for Vines, Periscopes and GIFs

Report: Engagement with branded content on mobile 63% higher vs. PC

Search News From Around The Web

Local & Maps

Controlling maps in the days of satellite imaging, Google Earth Blog

Link Building

Google: I'm Angry News Sites Don't Link Out, It's Stupid, Search Engine Roundtable

Use target="_blank", build links to money pages, Branded3

SEO

Google Prioritizes Links in Partial Sitemaps for Crawling, thesempost.com

Google Working on Merging www and non-www Properties in Search Console, thesempost.com

Google: Most Algorithm Updates Go Unnoticed By Webmasters, Search Engine Roundtable

SEM / Paid Search

AdWords Automated Rules! How-To-Guide For Optimizing Day-Of-Week Budgets, aimClear Blog

Shopping Confession: Custom Labels Are Overrated, PPC Hero

Search Marketing

A Step-by-Step Process for Discovering and Prioritizing the Best Keywords - Whiteboard Friday, Moz

Video: Google Penalizes, SEO, AdWords Editor & More, Search Engine Roundtable

Tackle the most complex challenges in SEM & SEO at SMX Advanced, June 22-23 in Seattle, WA Designed for advanced, hard core search marketers, Search Engine Land's SMX Advanced returns to Seattle, WA June 22-23! Join other search marketing pros in taking expert tactics, tips and techniques to the next level! The agenda is jam-packed with ROI-boosting tactics that you'll bring back and implement immediately. Register by May 21 to lock in the lowest rates available.

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