SearchCap: Google Trips app, Bing image search app & more

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Moz launches comprehensive keyword research tool 'Keyword Explorer' May 3, 2016 by Greg Finn A slick new keyword research tool from Moz gives users the power of customization when curating keyword lists.

From Search Engine Land

Content and SEO: Optimization from creation to conversion May 3, 2016 by Jim Yu How can you ensure that your content creation efforts don’t go to waste? Columnist Jim Yu discusses how to align content creation with SEO goals and user needs for maximum impact.

With “Trips” app, will Google finally deliver a better travel experience? May 3, 2016 by Greg Sterling New Google travel effort promises to bring together a range of tools and capabilities.

60% of local SEOs are outsourcing more tasks in 2016 vs. 2015 May 3, 2016 by Myles Anderson What is the current state of outsourcing in the local search world? Columnist Myles Anderson takes a look at the results of a recent BrightLocal survey on the topic.

The benefits of creating a purpose-driven SEO strategy May 3, 2016 by Ryan Shelley Why does your website exist? What is the function of each page? Columnist Ryan Shelley explains how an effective SEO strategy starts with defining your website’s purpose.

Teacher’s Day Google Doodle dedicated to “invaluable civil servants” leading today’s youth May 3, 2016 by Amy Gesenhues Designed by Doodler Nate Swinehart, the animated illustration points to a search for Teacher’s Day and includes a sharing icon.

Bing app for iOS brings image-based searching to iPhones May 3, 2016 by Greg Sterling Image search feature has potential to be quite useful, but needs improvement.

Learn from top social media marketing experts at SocialPro this June in Seattle May 3, 2016 by Search Engine Land If you’re looking for advanced social media marketing tactics that the pros are using to drive results, SocialPro is your go-to event. Whether you’re an in-house marketer or work at an agency, you’ll learn earned, owned and paid social media marketing tactics and strategies. See the agenda! Get one-on-one face time with these expert practitioners: […]

From Marketing Land

Adobe buys audience engagement platform Livefyre

Video analytics provider iSpot.tv integrates Facebook metrics into its ad platform

Instagram’s carousel ads now support 60-second videos

Twitter’s new Connect tab wants to help you find people to follow

Pinterest acquires mobile ad tech talent, but not the tech, because content

What Kobe Bryant can teach you about succeeding with AdWords

The power of “Anchor Influencers”

Should you move your blog to Medium or Facebook? The post dot-com era for content

Removing silos: staying ahead with integrated digital marketing best practices

Business video platform Wistia adds 360-degree video

Experts can save you 9,999 hours of pain

MarTech Today: Data pools, programmatic vertical video ads & more

Search News From Around The Web

Industry

Our 2016 Open Source Donations, DuckDuckGo Blog

SISTRIX + SEOlytics, sistrix.com

Local & Maps

A Street View salute to travel and tourism in the US, Google Lat Long

Get around Rio with indoor maps of 2016 Olympic venues, Google Lat Long

What's that image: Earthquake and floods, Google Earth Blog

Link Building

How to Cloak Affiliate Links (& Why You Should), sugarrae.com

Manage Backlink Risks with Majestic, Majestic Blog

Searching

Heart Warming Message From Mother Of Autistic Child To Google, Search Engine Roundtable

SEO

E-commerce SEO: Misconceptions and Challenges, semrush.com

Google Direct Answers in Search Continue to Grow (Study), Stone Temple

SEM / Paid Search

Dominate the Offense with Mainline Bids, Bing Ads Blog

Upcoming changes to AdWords policy names, Google Ads Developer Blog

Use AdWords Filters To Improve Efficiency, PPC Hero

Search Marketing

2 Ways Google Suggest Can Expand Your Keywords Beyond Simply Completing Them, thesempost.com

Google Test: AdWords Ads Can Result In 15 Point Drop In Organic Click Through Rates, Search Engine Roundtable

Hacking Your Way to 5x Higher Organic Click-Through Rates (and Better Conversion Rates & Rankings, too), Moz

Tackle the most complex challenges in SEM & SEO at SMX Advanced, June 22-23 in Seattle, WA Designed for advanced, hard core search marketers, Search Engine Land's SMX Advanced returns to Seattle, WA June 22-23! Join other search marketing pros in taking expert tactics, tips and techniques to the next level! The agenda is jam-packed with ROI-boosting tactics that you'll bring back and implement immediately. Register by May 21 to lock in the lowest rates available.

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