SearchCap: Google assistant, AMP stats & Firebase app indexing

Featured story

Meet Google assistant: A new search platform, rather than a gadget or an app May 18, 2016 by Danny Sullivan Think of it as Google 2.0. Google assistant is Google’s search smarts put into anything, no keyboard needed & conversations welcomed.

From Search Engine Land

Google launches rich cards for movie and recipe websites May 17, 2016 by Barry Schwartz Google upgrades rich snippets, adding rich cards for movie and recipe web sites. They also added a new section in the Google Search Console for reporting.

Florida court allows Google to be sued by publisher delisted as “pure spam” May 18, 2016 by Greg Sterling Procedural ruling flies in the face of established legal precedent.

Google adds the ability to see how people find your AMP pages in Google Search Analytics reporting May 18, 2016 by Barry Schwartz AMP reporting has gone beyond just error reporting in the Google Search Console, and it now shows in the Search Analytics report.

Google’s latest health tool: a BMI calculator now available directly in search May 18, 2016 by Amy Gesenhues A search for “BMI calculator” delivers an interactive tool that helps users determine their body mass index.

Google now also allows you to search using emoji characters May 18, 2016 by Barry Schwartz You can now search using Google to find your favorite emoji results. Whether you love cookies or donuts or you’re on the healthy side and love apples, you can search for them on Google now.

Is Google App Indexing becoming Firebase App Indexing? May 18, 2016 by Barry Schwartz Today at Google I/O, we expect an announcement that Google App Indexing is now part of their Firebase company and will be renamed Firebase App Indexing.

5 ways to maintain your SEO ranking May 18, 2016 by Daniel Faggella You’ve worked hard to reach the top spot on Google — now you have to defend your position. Columnist Daniel Faggella provides his advice for staying on top.

From Marketing Land

VR is coming to the Google Play store this fall with Daydream

Amazon reaches $100B in annual sales

Make room for Google Home, Amazon Echo/Alexa

Google announces Firebase Analytics & Universal App Campaigns updates for app developers

Google I/O Live Blog: Home voice-activated assistant, Allo messaging app announced

How to understand the value of content and measure digital emotion

5 damaging mobile engagement mistakes

MarTech Today: Acxiom’s turnkey environment, VR ads & Google’s mobile-friendly testing tool

Report: Google to introduce “Home” voice assistant to compete with Amazon Echo

Printing your way to SEO success

Startup Grey Jean launches AI-powered personalization platform

Search News From Around The Web

Local & Maps

Google asks South Korea to rethink its strict policies on providing map data, TechCrunch

Searching

Answer: In the middle of nowhere?, SearchReSearch

Search Challenge (5/18/16): Questions that come up during travel..., SearchReSearch

SEO

How to Handle Product or Business Reviews in Other Languages / Countries, thesempost.com

How will removing BBC recipes affect search?, Branded3

Retail SEO: 8 Tips to Optimise Your Product Pages for Organic Search, Builtvisible

SEO Tags Virtual Keynote with Gary Illyes and Eric Enge, Stone Temple

Sitemaps – 4 Basics to Get You Started, Bing Webmaster Blog

SEM / Paid Search

How To Evaluate AdWords Quality Score Factors In Bulk, PPC Hero

Search Marketing

Learn to Love Your Existing Content - 5 Ways to Get More Visibility, Moz

SEO Is Worth It, But PPC Can Get Instant Results, webpresence.tv

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