SearchCap: Google black & blue links, voice search tracking & Bing Twitter results

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Google widely testing the title links in black, instead of the traditional blue hyperlink color May 9, 2016 by Barry Schwartz Google testing going from blue hyperlinks to black hyperlinks, and searchers don’t seem to be happy with the change.

From Search Engine Land

Voice search reporting coming to Google Search Console’s Search Analytics report May 9, 2016 by Barry Schwartz Google may bring voice query reporting to the Google Search Console’s Search Analytics report; when is unclear.

Bing confirms testing Twitter results in search results listings May 9, 2016 by Barry Schwartz Bing is testing a partnership with Twitter to show tweets in their search results listing pages, similar to how Google displays them.

AdWords Express now shows Google Analytics goal results May 9, 2016 by Ginny Marvin Small businesses can see how their ads convert from the AdWords Express dashboard.

Act now: SMX Advanced early bird rates expire next week May 9, 2016 by Search Engine Land Nearly 75% of the tickets for Search Engine Land’s SMX Advanced are sold and rates increase next week. Don’t miss your only opportunity this year to attend this unique event experience, which has sold out each of the last 10 years! Register now and save $400 off on-site rates. Here’s what you get: Tactic-rich and fast-paced sessions […]

How to effectively prioritize and amplify SEO content May 9, 2016 by Winston Burton We all know that high-quality content is crucial for SEO, and columnist Winston Burton discusses how to prioritize content creation and promotion efforts.

The SEO industry is worth $65 billion; will it ever stop growing? May 9, 2016 by Jayson DeMers SEO spend has been steadily growing since the early days of search engines, but is there an end in sight? Columnist Jayson DeMers looks at what factors might impact the growth of SEO in the near future.

Google News adds local source tag to expandable news box to promote major local news stories May 9, 2016 by Barry Schwartz With expanded local source tag support, local news is now more important to Google.

What day is Mother’s Day 2016? Today’s Google Doodle leads to a direct answer May 8, 2016 by Amy Gesenhues Doodler Sophia Diao says today’s Mother’s Day doodle, “…harkens back to a time in my youth when following Mom around was all I knew.”

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Search News From Around The Web

Industry

Can one Googler match Matt Cutts' Twitter influence?, Majestic Blog

Local & Maps

Apple Maps directions take to Regional Transit in Sacramento, appleinsider.com

Why there are stripes in the snow on Greenland, Google Earth Blog

Link Building

Link building is hard. Get over it., Branded3

Searching

Bing Search Results Riddled With Fake Bitcoin Wallet Providers, newsbtc.com

Google Displaying Reddit Search Carousel, Search Engine Roundtable

SEO

How Nordstrom bested Zappos on Google, sistrix.com

Can you recover lost search rankings after a botched website redesign or CMS migration? Yes, but time matters., www.gsqi.com

Google Fixed App Indexing Bug With SDK For iOS Drains Battery In Stand By, Search Engine Roundtable

Google Search Console: a complete overview, Search Engine Watch

Image SEO, Learn to Optimize your Website Images Now, Ignite Visibility

Matt Haughey when Google update hurt MetaFilter, Business Insider

SEM / Paid Search

Begin migrating from Flash to HTML5 ads before June 30th, Google Ads Developer Blog

Bing Shopping Campaigns arrives in Germany, Bing Ads Blog

Building Successful PPC: Understanding Campaign Settings, Portent

How To Measure Sitelink Extensions Performance, PPC Hero

Tackle the most complex challenges in SEM & SEO at SMX Advanced, June 22-23 in Seattle, WA Designed for advanced, hard core search marketers, Search Engine Land's SMX Advanced returns to Seattle, WA June 22-23! Join other search marketing pros in taking expert tactics, tips and techniques to the next level! The agenda is jam-packed with ROI-boosting tactics that you'll bring back and implement immediately. Register by May 21 to lock in the lowest rates available.

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