SearchCap: Google mobile friendly tool, Bing Ads editor & more

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Google launches their new mobile-friendly testing tool May 17, 2016 by Barry Schwartz Google revamped the mobile-friendly testing tool after its launch back in November 2014.

From Search Engine Land

Bing Ads Editor 11.0 debuts with multiple account management, better search, easier login May 17, 2016 by Ginny Marvin The new version takes its cues from AdWords Editor, but it has a few notable differences.

Here’s an AdWords script to check for empty ad groups May 17, 2016 by Daniel Gilbert See if you’ve left any ad groups empty with a new script from columnist Daniel Gilbert of Brainlabs.

Search intent signals: aligning organic & paid search strategy May 17, 2016 by Jim Yu Columnist Jim Yu explains how understanding searcher intent in regard to the buyer journey can help paid and online search marketers work together more effectively.

9 reasons you should attend SocialPro in Seattle this June May 17, 2016 by Search Engine Land Are you a professional social media marketer focused on driving results for your company or clients? Then SocialPro is the conference for you. SocialPro is designed from the ground up by the Marketing Land team to focus on the real-world challenges you face on a daily basis. Check out nine reasons you should attend, then […]

From Marketing Land

Can virtual reality save digital advertising from itself? These companies are betting on it.

Twitter data show most tweets from brands, publishers, celebs contain links

Local SEO: Become the voice online for your market

PPC skeptics: Are you one of these 6 types?

Data provider Acxiom opens up its turnkey marketing analytics environment

Report: Accuracy of location data declining as more publishers offer it

Botnet hijacks search results to siphon Google AdSense for Search revenue

Email provider Bluecore, UGC platform Olapic team up to use consumers’ photos in marketing emails

How marketers can identify companies that value email marketing

Are content discovery platforms replacing generic search?

MarTech Today: Project Tango indoor mapping, Instagram’s new analytics & more

Twitter will reportedly stop counting links, photos against tweets’ character counts

Search News From Around The Web

Local & Maps

An aerial imagery oddity, Google Earth Blog

Google Challenges South Korea Over Mapping Restrictions, Wall Street Journal

Searching

An eye for detail: Zoom through 1,000 artworks thanks to the new Art Camera from the Google Cultural Institute, Official Google Blog

Google Adds "People Also Search For" Thumbnails to Search Results, thesempost.com

Will Digital Assistants Replace Search?, State of Digital

SEO

Google Search Console May Check To See If You Have An iOS App, Search Engine Roundtable

Google's Gary Illyes Explains The Difference Between Crawl Budget, Scheduling & Host Load, Search Engine Roundtable

Mobile CTR for the 30 days before the mobile-friendly update, branded3.com

Recovering Your Organic Search Traffic from a Web Migration Gone Wrong, Moz

robots.txt: the ultimate guide, Yoast

Why You Should Be Using Google Search Console, Part One, marketing-mojo.com

SEM / Paid Search

5 Questions PPC Marketers Need to Ask Their Sales Team, Metric Theory

Google AdWords Adds Timezone Support For Conversion Imports, Search Engine Roundtable

Search Marketing

Sweating the Details - Rethinking Google Keyword Tool Volume, Moz

Tackle the most complex challenges in SEM & SEO at SMX Advanced, June 22-23 in Seattle, WA Designed for advanced, hard core search marketers, Search Engine Land's SMX Advanced returns to Seattle, WA June 22-23! Join other search marketing pros in taking expert tactics, tips and techniques to the next level! The agenda is jam-packed with ROI-boosting tactics that you'll bring back and implement immediately. Register by May 21 to lock in the lowest rates available.

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