SearchCap: Google rich snippet spam, AMP report & Bing ads data

Featured story

Google drops product rich snippets from airline pricing websites May 4, 2016 by Barry Schwartz Google confirmed they removed the ability for some airline sites, such as Trip Advisor and Expedia, to show product rich snippets in the search results.

From Search Engine Land

Bing Ads makes it easier to segment performance data like time of day and device May 4, 2016 by Ginny Marvin The feature is now live in all accounts.

Google updates the AMP report in the Google Search Console May 4, 2016 by Barry Schwartz Five months after launching the AMP error report in the Google Search Console, Google has updated the report to make it easier to spot errors.

AdWords Editor update: Frequency caps, review extensions, display app install campaigns May 4, 2016 by Ginny Marvin Version 11.4 is now available for download.

Jane Jacobs’ Google Doodle marks 100th birthday of famous NYC community organizer May 4, 2016 by Amy Gesenhues Without formal training, Jacobs established herself as a renowned urban activist dedicated to protecting New York City’s urban landscape.

Performing a manual backlink audit, step by step May 4, 2016 by Dave Davies Need to get rid of problematic or unnatural backlinks and not sure where to begin? In this helpful how-to, columnist Dave Davies outlines his process for performing a manual backlink audit.

Brand bidding & PPC optimization: future of brand protection (part 8) May 4, 2016 by Lori Weiman What’s on the horizon for brand bidding in PPC? Columnist Lori Weiman wraps up her 8-part series on brand bidding by looking to the near future and discussing trends that search marketers can capitalize on.

5 super-common SEO mistakes content marketers make May 4, 2016 by Stephan Spencer Obstacles are bound to arise in any SEO effort, but columnist Stephan Spencer reminds us that many of these are avoidable if you choose the correct approach.

Branded query optimization for SEO May 4, 2016 by Clay Cazier Before jumping in to optimize for non-brand queries, columnist Clay Cazier reminds us to do what many paid search marketers already do: maximize our visibility for branded queries.

Four steps to finding the right digital agency May 4, 2016 by Digital Marketing Depot The right digital partner can provide the perfect mix of creativity, technology and know-how to help your marketing adapt and thrive in a digital world. But how do you find the agency that fits? “Follow Four Steps to Finding The Right Agency” from Gartner for Marketers is your guide to conducting a successful agency search. […]

From Marketing Land

Twitter will bring its logged-out ads to the mobile web in Q2

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Content and SEO: Optimization from creation to conversion

EverString now lets marketers create their own “lookalike” segments

Lost in translation: What happens when a Facebook Messenger bot can’t understand you

The benefits of creating a purpose-driven SEO strategy

Owning your martech stack means owning privacy, too

Putting the audience first in digital publishing and advertising

MarTech Today: Adobe buys Livefyre, Tapjoy launches exchange & Pinterest acquires mobile tech talent

AppWords Concierge: a new in-app assistant that “preempts search”

Search News From Around The Web

Link Building

How Google Sees Links from Other Languages & Countries, thesempost.com

Searching

Answer: What are those smoke plumes?, SearchReSearch

Google NHS Medial History: How to opt out, BGR

Search Challenge (5/4/16): Which animals are associated with what professions?, SearchReSearch

Yahoo tests remove the navigation bar, allgoogletesting.blogspot.com

SEO

4 Causes for Search Traffic Plateaus (and How to Fix Them), quicksprout.com

An Exploration of Podcasting SEO in 2016, Moz

Dividing a Website across Multiple Hosts Has No Negative Effect on SEO, SEO Theory

Google On Using Sitemaps For Redirects: Keep Sitemap Live For 6 Months, Search Engine Roundtable

How Google Handles a Site When It Changes Topic Focus, thesempost.com

Time-Critical SEO Project Management – Classic or Agile?, thesempost.com

SEM / Paid Search

The Basics Of Setting Up A Paid Search Campaign, PPC Hero

Search Marketing

Google Referrer For Android Google Search App com.google.android.googlequicksearchbox, Search Engine Roundtable

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