SearchCap: Gboard SEO, Google PLAs & Project Tango

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Google Product Listing Ads officially launch in Image search, among announcements for retailers May 16, 2016 by Ginny Marvin New features for Local Inventory Ads and an update on Purchases on Google.

From Search Engine Land

Google to showcase Project Tango indoor mapping and VR/AR platform at Google I/O May 16, 2016 by Greg Sterling Google’s ambitious Tango initiative brings the digital and physical worlds even closer together.

Printing your way to SEO success May 16, 2016 by Marcus Miller Columnist Marcus Miller discusses how offline marketing strategies can be used to influence and improve local businesses’ digital marketing efforts.

Local SEO: Become the voice online for your market May 16, 2016 by Corey Barnett How can you improve online visibility for your local business? Columnist Corey Barnett advises producing content of interest to your community, even if it’s not directly related to your business.

PPC skeptics: Are you one of these 6 types? May 16, 2016 by Pauline Jakober You may have your reasons for being unsure about paid search advertising, but columnist Pauline Jakober hopes to rid you of your skepticism.

SEO for Gboard? How Google’s new keyboard search for iOS ranks content May 16, 2016 by Danny Sullivan There’s a new SERP in town, the search engine results page generated by Gboard. And it’s not just mobile search results reformatted in a horizontal layout.

Will search engines fall to AI? May 16, 2016 by Sponsored Content: Bing Ads Lately, there’s been a rumble pretty much everywhere about artificial intelligence, digital personal assistants, the Internet of Things, wearables and apps for everything. I’ve even written about what the rise of digital assistants means to search. There are some who claim that these new technologies will render search obsolete, passed over for the convenience and […]

Want to speak at SMX East? Here’s how May 16, 2016 by Chris Sherman The agenda for our upcoming SMX East show is live and we’ve opened up our “speaking pitch” form for select sessions for the show, taking place on September 27 – September 29, 2016 at The Javits Convention Center in New York city. To increase the odds of being selected, be sure to read the agenda. […]

Early bird rates for SMX Advanced expire Saturday. Register today and save $400! May 16, 2016 by Search Engine Land If you’re seriously obsessed with SEO and SEM, keep reading to find out what SMX Advanced has in store for you! Register for an All Access Pass by Saturday and pay the early bird rate of $1895, a $400 savings compared to on-site rates. -The SMX Advanced Conference Team

From Marketing Land

WSJ: Amazon will soon be offering more private-label brands

[WATCH] Marketing Land Live #13: Banned PPC ads, Facebook’s trending controversy & more

The SEM agency is dying (and what to do about it)

UC Davis scandal exposes the online reputation industry’s own bad rap issue

Now emails can now stay on Google Customer Match lists indefinitely

3 segmentation strategies to maximize profits

Facebook brings its brand-friendly video ads to its ad network

The secret to email marketing success: delivering relevance

Sorry, Google’s cool Gboard GIF search isn’t coming to the web

MarTech Today: Marketo’s next-gen platform, Automattic’s .blog domains & Google Sitemap index counts

Instagram’s new analytics give detailed insights

Report: Europe readying “record-breaking” $3.4 billion antitrust fine against Google

Search News From Around The Web

Link Building

Why Does Link Building Matter for SEO?, business2community.com

SEO

Google Gives Advice On DMCA Pirate Algorithm Penalty, Search Engine Roundtable

Google Structured Data Testing Tool Redesigned, Search Engine Roundtable

Just How Long Are Big-Company SEOs Waiting for Their Most Important Changes?, Moz

New Mobile Title Tag Lengths for Google Search Results, thesempost.com

The technical SEO audit complete guide, Branded3

Why SEO Is Not a Do-It-Yourself Project – Here’s Why #68, Stone Temple

SEM / Paid Search

Building Successful PPC: Tracking Success, Portent

Google AdWords Purple Ad Label Reserved For Map Ads, Search Engine Roundtable

Re-Engage Customers with Facebook Remarketing, PPC Hero

Tackle the most complex challenges in SEM & SEO at SMX Advanced, June 22-23 in Seattle, WA Designed for advanced, hard core search marketers, Search Engine Land's SMX Advanced returns to Seattle, WA June 22-23! Join other search marketing pros in taking expert tactics, tips and techniques to the next level! The agenda is jam-packed with ROI-boosting tactics that you'll bring back and implement immediately. Register by May 21 to lock in the lowest rates available.

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