Wednesday, 25 May 2016

SearchCap: Google sitemaps, Gboard ads & Sitelink card ads









Featured story

Bug? Google Sitemap index counts drop across Search Console reports
May 13, 2016 by Barry Schwartz
Many publishers and webmasters are seeing huge drops in the reported index count in the Google Search Console sitemaps report. It seems like a widespread bug.


From Search Engine Land


Google: No “current plans” for ads in Gboard
May 13, 2016 by Ginny Marvin
But the new iOS keyboard app from Google sure looks like a big new opportunity for mobile search ads.


Google testing a carousel of Sitelink cards in search ads
May 13, 2016 by Ginny Marvin
Spotted on mobile, the carousel features individual cards that link to separate landing pages.


NFL-YouTube deal will bring highlight videos & related news directly into Google search results
May 13, 2016 by Amy Gesenhues
Searches for specific NFL teams will deliver direct answers that include YouTube videos of highlights from games in progress.


Report: 2 years in, 75 percent of Right to Be Forgotten asks denied by Google
May 12, 2016 by Greg Sterling
More than 50 percent of requests come from Germany and the UK.


The SEM agency is dying (and what to do about it)
May 13, 2016 by David Rodnitzky
Search engine marketing is an ever-changing field, and columnist David Rodnitzky warns that agencies that fail to adapt will be left out in the cold.


Search in Pics: Gboard team, Google Boston’s vintage arcade room & new weight training room
May 13, 2016 by Barry Schwartz
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google’s Gboard team photo: Source: Twitter Google Boston’s vintage arcade game room: Source: Twitter Google London’s […]





From Marketing Land

Amid talk of a possible sale, Marketo announces upcoming next-gen platform that is built for the Internet of Things era

Report: Most iOS app store revenue goes to top 1 percent of publishers

The true value of technical SEOs

SEM ad copy tips that you may find scary

Three ways to deliver future-focused digital advertising

Inside Twitter’s video showcase at Tastemade’s Los Angeles studio

Which trend-setters will shape back-to-school marketing in 2016?

MarTech Today: Adobe pumps up its Marketing Cloud, Callidus wires up for IoT & Google’s mobile-friendly algorithm boost rolls out

Automattic to offer .blog domain names, WordPress not required

Mark Zuckerberg responds to Facebook Trending Topics allegations

Android grows its share vs. iOS, Windows in all major markets [Report]

Tune study: Overwhelming number of mobile users won’t pay even $1/year for content

Search News From Around The Web

Link Building

New Bulk Backlink Checker Features, Majestic Blog

Searching

Google Launching Wider & More Spacious Search Results User Interface?, Search Engine Roundtable

SEO

On-Page SEO in 2016: The 8 Principles for Success - Whiteboard Friday, Moz

SEM / Paid Search

Bing Shopping Campaigns Launched in Germany, Bing Ads Blog

Building Successful PPC: Implementing Ad Extensions, Portent

Search Marketing

How PLAs cost one client 104k organic visits per month, Branded3

Video: Google Mobile SEO Update, Analytics & Search Console, AdWords & Bing Ads Bans, Search Engine Roundtable

Tackle the most complex challenges in SEM & SEO at SMX Advanced, June 22-23 in Seattle, WA
Designed for advanced, hard core search marketers, Search Engine Land's SMX Advanced returns to Seattle, WA June 22-23! Join other search marketing pros in taking expert tactics, tips and techniques to the next level! The agenda is jam-packed with ROI-boosting tactics that you'll bring back and implement immediately. Register by May 21 to lock in the lowest rates available.


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