SearchCap: Yandex Mobilegeddon & Google Shopping Campaigns

Featured story

Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok   Feb 2, 2016 by Barry Schwartz The largest Russian search engine has launched their mobile-friendly algorithm today.

From Search Engine Land

Get Your Priorities Straight: Structuring Google Shopping Campaigns   Feb 2, 2016 by Laura Collins A good campaign structure can have a significant impact on performance, but what structure is right for your business? Columnist Laura Collins discusses some options that have worked well for her clients.

From Marketing Land

Thanksgiving Overtook Cyber Monday As Biggest Day For Visits To Retail Sites

Hyundai Super Bowl Campaign Brings Two Kinds Of Cute With Talking Bears & Ryan Reynolds

WordPress Releases 4.4.2 To Fix Two Security Issues

10 Local Link Building Tips For 2016

7 Ways Small Businesses Can Leverage Third-Party Apps for Local Search & Marketing

Skimlinks Makes Its User-Intent Data Available To DMP Lotame

Deep-Linker URX Expands Into Related Ads/Content “Carousels”

What Marketers Can Learn From David Bowie

The Wonderful World Of One-Click Mobile Buying

MarTech Today: Telenor Buys Tapad, Zapier’s “Multi-Step Zaps” & Google’s “I’m Feeling Curious”

Survey: 62 Percent Of SMBs Don’t Know Whether Their Marketing Works

Google Revenues Beat Expectations With $21.3B In Q4 And $75B In 2015

Search News From Around The Web

Local & Maps

Become a Google Trusted Tester for New GMB/Adwords Products, Mike Blumenthal

Yelp Consumer Alerts: We Take the Guesswork out of Online Reviews, Yelp Official Blog

Google Maps Engine and My Tracks coming to an end, Google Earth Blog

New and Improved Local Search Expert Quiz: What's Up with Local SEO in 2016?, Moz

Link Building

Majestic Dashboard comes out of Beta, Majestic Blog

No PageRank Loss When 301 or 302 Redirect to HTTPS, thesempost.com

Searching

Google Search Helps Family Reunite With Lost Nephew After 60 Years, Search Engine Roundtable

My Bathroom Mirror Is Smarter Than Yours, Medium

PowerSearchingWithGoogle MOOC restarting on Feb 8th, 2016!, SearchReSearch

SEO

9 Smart Ways to Boost E-commerce Reviews for SEO and Customers, ignitevisibility.com

Google App Indexing SDK Bug For iOS Apps, Search Engine Roundtable

Google Displaying JSON-LD Ratings & Reviews in Search Results, thesempost.com

Google Fetch As Google Submit To Index Requires Captcha Now, Search Engine Roundtable

Google Offers FAQ On HTTP To HTTPS Migration, Search Engine Roundtable

IndexWatch 2015 – The Losers 2015 in UK: 100 domains with the highest loss in Google visibility, sistrix.com

What Should You Expect from a Search Engine? SEO Close Up with Duane Forrester, BruceClay.com

SEM / Paid Search

5 PPC Lessons You Only Learn From Experience, Metric Theory

7 Great Uses for Broad Match (yes, really! broad match), Certified Knowledge

How To Determine Your Next CRO Test – Part 2, PPC Hero

Search Marketing

Moz Content Launches New Tiers and Google Analytics Integration, Moz

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