SearchCap: Conversions, PPC Optimization & Wikidata

Featured story

Content Marketing That Drives Conversions   Feb 9, 2016 by Digital Marketing Depot Relevant, engaging content now plays a critical role in nurturing prospects into the purchase funnel to become customers.

From Search Engine Land

Wikidata 101   Feb 10, 2016 by Clay Cazier Columnist Clay Cazier guides you through the basics of Wikidata, explaining what it is, why it matters to SEO professionals and how you can leverage it.

Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)   Feb 10, 2016 by Lori Weiman Columnist Lori Weiman continues her series on brand bidding for PPC by discussing how brand terms improve the bottom line for advertisers.

From Marketing Land

John Sculley To Marketers: Don’t “Worry About The Technology,” Focus On The Customer

Survey: SMBs Boosting Digital Media Spend Because Of Competition, Not ROI

Data-Led Inbound Marketing, Part 2

Jump-Start Your SEO With These 6 Surefire Tactics

Facebook Releases New Video Ad Features, Including Automated Captions

Top 10 YouTube Ads In January: “Clash Of Clans” Takes The Lead 2nd Month In A Row

How Do You Actually “Think Outside The Box” In Digital Marketing?

Pay Attention! 3 Steps To Digital Advertising Breakthrough

Report: Established App Markets Transitioning Away From Download Revenue And Toward Usage

What Twitter’s New Timeline Means For Brands And Advertisers

MarTech Today: Google HTML5 Ads, Data-Led Inbound Marketing & Edits To Knowledge Graph

Twitter Launches New Timeline Featuring Top Past Tweets

FAQ: All About How Twitter’s “New Improved” Timeline Works

Finally! Brands Can Edit Their Knowledge Graph Cards In Google

Digital Customer Service Is Becoming A Fully Realized Marketing Channel

8-Step Road Map to a World-Class Social Media Governance Program

Search News From Around The Web

Industry

Bringing You Live Reports from #SMX West 2016, BruceClay.com

Google crafts custom networking CPU with parallel computing links, The Register

Local & Maps

Landsat coverage, Google Earth Blog

Searching

Answer: Mysteries at Universities, SearchReSearch

Search Challenge (2/10/16): Why an arc of lakes?, SearchReSearch

Tell us what you think: Font size settings, DuckDuckGo Blog

SEO

Big List of SEO Penalty Recovery Tools, Ignite Visibility

How Voice Search Will Shape SEO in 2016, SEMrush Blog

SEM / Paid Search

Use Multi-Channel Funnels To Improve Your PPC, PPC Hero

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