Frustrated by the lack of demographic data available for search ads? Contributor Andrew Ruegger shares his method for obtaining demographic information at the keyword level.
Content marketing is a popular practice right now, and it’s easy to see why. Interruptive advertising simply isn’t working, and as a result, creating content people actually choose to read, watch, and interact with is becoming an increasingly attractive alternative for brands. This guide from Contently outlines the Why, When, and How of content marketing and shows: Why content […]
Looking to start building those citations for local SEO? Columnist Lydia Jorden shares her strategy for determining which local business listing sites are worth investing in.
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. View From Google’s San Francisco Office: Source: Google+ GIF: Google Cardboard From Coca Cola Box: Source: […]
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