Wednesday, 17 February 2016

SearchCap: Bing Ad Network, AdWords Data & SEO Games

 
 
Featured story
 
Microsoft Introduces Advertisers To The Bing Network
 

Feb 17, 2016 by Ginny Marvin

What search partnership? The Yahoo Bing Network is no more as both companies forge onward under separate cover.

 
From Search Engine Land
 
Quick Wins To Beat The SEO Waiting Game
  Feb 17, 2016 by Dan Bagby

Even though SEO is a long-term investment, marketers often feel pressured to show progress quickly. Columnist Dan Bagby provides some ideas for quick wins that can show value while waiting for your longer-term initiatives to start gaining traction.

 
5 Link-Building Techniques You’ve Been Neglecting
  Feb 17, 2016 by Pratik Dholakiya

Tired of the same old link-building tactics? Columnist Pratik Dholakiya suggests some creative ideas to improve your link-building efforts.

 
A Primer On Automating AdWords With Structured Data
  Feb 17, 2016 by Frederick Vallaeys

Columnist Frederick Vallaeys explains several ways you can use structured data to create relevant and customized PPC search ads.

 
The Perfect Recipe For Creating Killer Content
  Feb 17, 2016 by Digital Marketing Depot

This e-book from Act-On Software is designed to help you learn how to create effective marketing content to support your sales and marketing programs. It explores the ingredients for an effective marketing content mix and looks at how to apply that recipe to your own content marketing endeavors. Whether you’re a B2B or B2C marketer, this […]

 
From Marketing Land
 
Facebook Rolls Out Instant Articles To All Publishers
 
Report: Yahoo Search, Mail & Home Page Saw Usage Declines In 2015
 
Gmailify From Google Gives You Google Now, No Gmail Required
 
Twitter Rolls Out GIF Search For iOS, Android And The Web
 
Digital Wallet Meets New York Times’ “Modern Love,” Begets Another Marketing Channel
 
Report: Apps Convert Better For Retailers Than Mobile Web Or The Desktop
 
How To Compile A Top-Notch Competitive Analysis For Search
 
3 Requirements For A Successful Link Building Campaign
 
How To Make Attribution Data Actionable
 
Apple Opposes Court-Mandated Encryption Backdoor For Law Enforcement
 
A Sports Fan’s Perspective On Media Metrics
 
2016 Hashtag Bowl Winners: Congrats To Facebook, Twitter, Gatorade & Pabst Blue Ribbon
 
Zaius Now Automates Google Customer Match & Facebook Custom Audiences, For Free
 
MarTech Today: Jivox’s Social Proof, Lytics’ Content Analyzer & Wikimedia
 
Israel-Based Startup Launches Platform For Codelessly Adding Features To Existing Apps
 
The Savvy Brand’s Guide To A Successful Brand Ambassador Program
Search News From Around The Web
 
Industry
 
Getting to grips with Google: Interview with Barry Schwartz, therecipeforseosuccess.com.au
 
Google My Business & Ads Looking For Beta Testers, Search Engine Roundtable
 
Local & Maps
 
Drawing circles in Google Earth, Google Earth Blog
 
Link Building
 
Filter by Crawl Result and Get a List of Your Broken Pages, Majestic Blog
 
Searching
 
From Amharic to Xhosa, introducing Translate in 13 new languages -- now over 100 in total!, Google Translate Blog
 
Google wants to run elections on its website, Quartz
 
Search Challenge (2/17/16): Where are people moving to and where are they moving from?, SearchReSearch
 
SEO
 
30% of Websites That Ranked 7 Years Ago Are Not Raking Now – and Google Is Not Responsible, sistrix.com
 
Google Adds Crawl Status Reports to Data Anomalies Page, thesempost.com
 
Google: We're Still Talking About Giving You More Than 90 Days Of Data In The Search Console, Search Engine Roundtable
 
Should Google Penalize Articles For Not Providing A Date/Timestamp, Search Engine Roundtable
 
Why Would A Mobile-Friendly Site Rank Drastically Worse On Google Mobile, Search Engine Roundtable
 
SEM / Paid Search
 
Revved Up Rankings: History & Filtering at Your Fingertips, New in Moz Pro, Moz
 
Google Testing New Product Listing Ads Style in Yahoo Search Results, thesempost.com
 
New in Apps: Share of Voice; now iPad/tablet optimized, Bing Ads Blog
 
Reminder: Upgrade your AdWords destination URLs by March 25th, 2016, Google Ads Developer Blog
 
The AdWords Script To Create Ads In Bulk, PPC Hero
 
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