Friday, 12 February 2016

SearchCap: Streetmap Loses, Google SEO Certification & AdWords Automated Bids

 
 
Featured story
 
Streetmap Loses Anti-Competitive Lawsuit Against Google In UK
 

Feb 12, 2016 by Greg Sterling

Streetmap had sued on grounds that putting Google Maps at the top of search results was an “abuse of competition.”

 
From Search Engine Land
 

AdWords Automated Bidding Gets An Overhaul: Welcome, Portfolio Bid Strategies
  Feb 12, 2016 by Ginny Marvin

Terminology changes come with some new functionality, including the ability to set different CPA targets at the ad group level within the same bid strategy.

 

A Layman’s Visual Guide To Google’s Knowledge Graph Search API
  Feb 12, 2016 by Barbara Starr

Columnist Barbara Starr delves into the recently released Knowledge Graph Search API and discusses how SEOs might use this data.

 

Search In Pics: Google Jedi Master, Aerial Silks Class & Sundar Pichai Meets NFL’s Ronnie Lott
  Feb 12, 2016 by Barry Schwartz

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Googler Riding A DeLorean: Source: Google+ Google Aerial Silks Class: Source: Google+ Google Jedi Master: Source: […]

 

Google Won’t Provide SEO Certifications To Webmasters Or SEO Companies
  Feb 12, 2016 by Barry Schwartz

Google will likely never provide SEO certification, and here is why.

 

Google Mobile Image Search Adds Drop-Down & Other UI Changes
  Feb 12, 2016 by Barry Schwartz

Google added a drop down menu on the image search result page for mobile devices and tweaked some more user interface features.

 
From Marketing Land
 
AT&T Launches “Hello Lab” So Online Stars Can Lure Young Mobile Users
 
How Marketers Are Using Social Display To Build Brand Love And Grow Business
 
5 Simple Strategies To Improve Your Blog’s Search Rankings
 
The “BuzzFeeding” Of The Election And Why Marketers Should Be Watching
 
In Retail, It’s “The Year Of The Customer”
 
Cracking The Black Box of Digital Measurement: Mobile Apps
 
MarTech Today: Time Inc. Buys Viant, Diffbot’s Semantic Web & Crawling A Staging Server
 
View Counts Are Coming For Instagram Video
Search News From Around The Web
 
Industry
 
Microsoft looks to be retreating from EU antitrust fight against Google, Ars Technica
 
Link Building
 
How To Create A Link Profile You Love (Infographic), Majestic Blog
 
What Will Change for SEOs With Real Time Penguin, thesempost.com
 
Searching
 
Thank you for inspiring us!, Bing Search Blog
 
Weekly Update 89: Code with Love, DuckDuckGo Blog
 
SEO
 
Content Is King, But Does It Rule Alone in SEO?, Search Engine Guide
 
Google: App Indexing App Install Button Engagement Low, Search Engine Roundtable
 
How To Get Back Into SEO After Being Away, Search Engine People
 
How to Optimize for Competitors' Branded Keywords, Moz
 
SEO Doesn’t Have To Be A Shot In The Dark, TechCrunch
 
Why You Need to Be Careful When Hiring an SEO, According to Google, thesempost.com
 
SEM / Paid Search
 
Google Adds 24 Hour Support For AdWords Via Twitter, Google+, Facebook & YouTube, Search Engine Roundtable
 
Search Marketing
 
Video: Google Polish Spam, Link Command Dies, SEO Certification & Bing Ads Reporting Bug, Search Engine Roundtable
 
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