Thursday, 4 February 2016

SearchCap: Bing Apps Update, Google Travel Search & JSON-LD Rich Snippets

 
 
Featured story
 
Bing Updates Android & iOS Apps To Enable More Finding With Less Searching
 

Feb 4, 2016 by Greg Sterling

Android app update brings feature parity with iOS version, making common tasks faster and easier.

 
From Search Engine Land
 

Attributing Retail Store Transactions To Online Clicks At Keyword Level
  Feb 4, 2016 by Thomas Stern

Columnist Thomas Stern offers a sneak peek of results and winning tactics from the beta of Google AdWords’ online-to-in-store conversion tracking.

 

Bring Your Work Home: How To Use Google AdWords To Improve Your Love Life
  Feb 4, 2016 by Jacob Baadsgaard

Just in time for Valentine’s Day, columnist Jacob Baadsgaard explains how you can use your search marketing expertise to keep the romance alive.

 

Google Search Partner Network: Friend Or Foe?
  Feb 4, 2016 by Andy Taylor

To include search partners or not to include search partners? That is the question for many AdWords advertisers. To help answer this question, columnist Andy Taylor shares data on search partner ad performance.

 

Google Revamps Mobile Travel Search Results, Almost Making Web Results Irrelevant
  Feb 4, 2016 by Barry Schwartz

Google leads you into a new travel search experience on mobile search that makes it harder to view web-based search results.

 

Google Adds JSON-LD Support For Structured Data Markup
  Feb 4, 2016 by Barry Schwartz

Now you can use JSON-LD for your structured data markup for products and/or reviews rich snippets in Google. Also make sure to validate your markup, as Google is now enforcing requirements.

 

8-Step Road Map to a World-Class Social Media Governance Program
  Feb 3, 2016 by Digital Marketing Depot

Today, the average enterprise manages more than 300 social media accounts and more than a half-million social media posts by users on branded pages — but not all of this activity is positive. There has been a 7X increase in spam messages. The number of unauthorized social media accounts has also skyrocketed. Social media management […]

 
From Marketing Land
 
Report: Almost Half Of Email Marketers Send Everyone The Same Email
 
Join Marketing Land Editors & Guests For The Real-Time Digital Super Bowl: Our Hashtag Bowl Live Blog
 
Death To The Dumb Phone: Soon, Nearly 80% Of Mobile Phones In The US Will Be Smartphones
 
Move Over, Mobile Ad Fraud — “Fat Fingers” Could Also Be Throwing Off Advertisers’ Numbers
 
4 Search Advertising Trends To Watch
 
Why Buy Twitter Followers? 10 Things You Need To Know About Followers Campaigns On Twitter
 
The Publisher Turf Wars: Facebook Instant Articles, Ad Blocking And The Future
 
How Trust Can Help Convert Online Shoppers To Buyers
 
Visualizing Your Marketing And Sales Process
 
MarTech Today: Google’s Search Head Leaves, Live 360-Degree Video & The EU-US Privacy Shield
 
Super Bowl Social Buzz: #AvosInSpace Earning Most Mentions So Far On Twitter
 
Pokémon Leading All Super Bowl Ad Videos With 11.4 Million Online Views
 
Facebook Surpasses YouTube, Barely, In Super Bowl Commercial Video Views [Report]
 
Google’s Play Store Rejects Ad Blocker App For Samsung Browser
 
Squarespace Super Bowl 50 Campaign Stars Comedians Key & Peele Bringing The #RealTalk
Search News From Around The Web
 
Local & Maps
 
Apple adds 20 Flyover cities, new Traffic and Nearby data to Maps, appleinsider.com
 
Google Adding A Trusted Verifier Program To Verify Businesses In Person, Search Engine Roundtable
 
Google Earth Traffic layer dropped, Google Earth Blog
 
Video Deep Dive: How the Big 4 Performed in Local in 2015, Local University
 
Link Building
 
How Content on Its Own Brings Traffic, Links, and Leads, SEO Theory
 
Searching
 
Google Showing Including Results For Feature For Navigational Queries, Search Engine Roundtable
 
SEO
 
Moving Site from Static Home Page to Latest Posts, Bill Hartzer
 
Considering Google AMP for SEO?, BruceClay.com
 
SEO For Sale?! Exposing Google Loopholes In Light Of @FTC Native Guidelines, aimClear Blog
 
Should Facebook Rank For Featured Snippets?, Search Engine Roundtable
 
The Machine Learning Revolution: How it Works and its Impact on SEO, Moz
 
Your WordPress Yoast SEO Cheat Sheet, Distilled
 
SEM / Paid Search
 
A Quick Diagnosis Tool for Ailing PPC Accounts, PPC Hero
 
The Most Common PPC Mistake that is Never Mentioned, Certified Knowledge
 
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