SearchCap: Google Link Command, Franchise SEO & Conversions

Featured story

Google's Classic Link Operator Showing Signs Of Being Turned Off For Good   Feb 15, 2016 by Barry Schwartz Google has said their link operator is not dead but continues to tell webmasters to use Google Search Console for the best Google link data source.

From Search Engine Land

The Marriage Between Conversion Optimization & SEO   Feb 15, 2016 by Winston Burton Traffic is great, but it’s not the end goal. Columnist Winston Burton discusses how to use SEO tactics to help with conversion optimization.

Franchise SEO: For Masochists Only   Feb 15, 2016 by Andrew Shotland Performing local search engine optimization for franchise locations can be a real pain. Columnist Andrew Shotland explores some common issues for local search marketers, as well as solutions.

Valentine’s Day Google Doodles: A Blushing Teapot, A Reading Hedgehog & A Candy-Giving Kleenex Box   Feb 14, 2016 by Amy Gesenhues Check out all three animated logos Google created for today’s love-laden holiday.

From Marketing Land

5 Ways To Crawl A Staging Server Before Important Site Changes Go Live (To Save SEO)

The Quiet, Smart Growth Of #GirlsWhoCode

Why Email Is Key To Maximizing Owned Media (And Assets) In Digital Marketing

What’s The Reality Of Virtual Reality For Small Business?

Making The Most Of Social Media, Even When It’s Not Driving Sales

Special Marketing Land Coverage: Welcome To Martech Madness!

MarTech Today: Adwords Automated Bidding, Mobile App Measurement & No Google SEO Certification

Search News From Around The Web

Local & Maps

Google MyBusiness Now Surfacing Web Verify Option, Mike Blumenthal

Link Building

Is Google Penguin 4.0 Still On Target For Q1 2016?, Search Engine Roundtable

Searching

Why Google search suggests “Muslims support terrorism”, Quartz

Creating a Computer Voice That People Like, New York Times

Google Web Transcoder Goes Offline, Search Engine Roundtable

SEO

302 Redirects Do Not Matter? Everybody is Wrong?, Search Commander, Inc.

State of Yandex SEO 2016, State of Digital

SEM / Paid Search

How To Test & Optimize PPC Ad Campaigns (Part One), Search Engine People

How To Use AdWords Competitive Metrics, PPC Hero

Search Marketing

Google Search Console Analytics Doesn't Count Knowledge Graph Clicks, Search Engine Roundtable

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