Wednesday, 24 February 2016

SearchCap: Google AMP, Send Map To Phone & Ad Layout

 
 
Featured story
 
Google's AMP Top Stories Now Live In Mobile Search Results
 

Feb 24, 2016 by Greg Sterling

AMP’s objective is a faster, more engaging mobile web experience in an open ecosystem.

 
From Search Engine Land
 

Google’s New SERP Layout: The Biggest Winners & Losers
  Feb 24, 2016 by Larry Kim

What has been the impact of Google’s new desktop ad layout thus far? Columnist Larry Kim uses data to show who has benefited and who has suffered from the change.

 

How To Get Started With Accelerated Mobile Pages (AMP)
  Feb 24, 2016 by Paul Shapiro

Google is currently rolling out accelerated mobile pages in its mobile search results, but how can you get in on the action? Columnist Paul Shapiro explains how you can mark up your mobile pages for a better mobile user experience.

 

Google “Send To Your Phone” Comes To Local Knowledge Graph Search Box
  Feb 24, 2016 by Barry Schwartz

Now, you can use the “Send to your phone” feature directly in the Google web search results, not just in the Google map search results.

 

An Inside Look At The Upcoming MarTech Conference
  Feb 23, 2016 by Search Engine Land

We’re four weeks away from the next MarTech conference in San Francisco. This will be the biggest and best one yet, and I wanted to give you a deeper preview of what to expect. If you haven’t registered yet, we are offering our low pre-conference rate discount, which is $200 off the on-site ticket price. […]

 

Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8)
  Feb 23, 2016 by Lori Weiman

Columnist Lori Weiman continues her series on brand bidding by discussing best practices for creating and optimizing successful branded PPC campaigns.

 

How Are You Managing Social Media Risk?
  Feb 24, 2016 by Digital Marketing Depot

Today, the average enterprise manages more than 300 social media accounts and more than a half-million social media posts by users on branded pages — but not all of this activity is positive. There has been a sevenfold increase in spam messages. The number of unauthorized social media accounts has skyrocketed. Social media management costs […]

 
From Marketing Land
 
Adobe Launches App Creation & Management Tool For Marketers
 
Save Our Search: 3 Reasons Not To Overreact About Losing Google Ads In The Right Rail
 
Content Mapping, Search Optimization And The Buyer’s Journey
 
Snapchat For Social Good
 
What Google’s New Layout Means For Search Marketers
 
How Google Is Inventing A “Near Me” Future
 
Instagram Now Has More Advertisers Than Twitter
 
Let’s Talk SMAC (Social, Mobile, Analytics & The Cloud)
 
Data Danger: How The Wrong Campaign Metrics Can Break Your Mobile Strategy
 
MarTech Today: Foursquare’s Offline Attribution, Google’s Autotrack & “Near Me” Future
 
Facebook Launches Reactions Globally
Search News From Around The Web
 
Industry
 
Black Googler Network fuels inclusion at Google, Official Google Blog
 
Google Confirms: We Don't Have An SEO Partner Program, Search Engine Roundtable
 
Local & Maps
 
Converting Shape files to KML with Google Earth Pro, Google Earth Blog
 
Link Building
 
Don't do Outreach like one of those PR types, do it like an SEO, Cornwall SEO
 
Google Penguin: Still No Launch Date, Search Engine Roundtable
 
Searching
 
Search Challenge (2/17/16): How to find compound concepts, SearchReSearch
 
SEO
 
Ecommerce SEO: 116% Increase in Search Traffic & Google Penalty Recovery [2 case studies], ahrefs.com
 
26 Reasons Your Content Marketing is Hurting Your SEO, Ignite Visibility
 
Google Panda Continuously Rolling But Gets Prepared Between Roll Outs?, Search Engine Roundtable
 
Google: Internal Index Updates For Mobile Apps Only, Search Engine Roundtable
 
Manual Actions on Subdomains Can Affect Entire Site, thesempost.com
 
The Ultimate Guide to Recovering from a Google Penalty, performancein.com
 
SEM / Paid Search
 
Why Asking “Why?” Will Sharpen Your PPC Skills, Metric Theory
 
AdWords Self-Optimizing Accounts Are Live, PPC Hero
 
Find out if your keywords are working in just one step, Bing Ads Blog
 
Using Customer Match Lists in AdWords Campaigns Targeting YouTube, RKG Blog
 
Writing effective PPC ad copy for a better ROI, Bing Ads Blog
 
Attend Search Engine Land’s SMX West, The Conference Dedicated To Search Marketing: March 1-3, San Jose CA
Secure your seat at SMX West, the only event where you’ll gain performance-driven tactics in paid search, SEO, analytics, mobile, social media and more! Choose from over 60 sessions in our tactic-packed agenda. Register today! You’ll get 3 days of tips and strategies, networking opportunities and conference conveniences at an exceptional value. Learn how you can land discounts of up to 20% with our team rates.
 
Like what you see? Check out Search Engine Land's other email newsletters here.
News | SEO | SEM | Local | Retail | Social
 
This email was sent to lisab509.killerweb@blogger.com. Click here to unsubscribe or manage your subscriptions.
 
This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA
 
 
 
 

No comments: