Thursday, 18 February 2016

SearchCap: comScore Search Share, Google Search Console Data & Search Agencies

 
 
Featured story
 
New In AdWords: Stage Campaign Changes In Drafts, Test Changes In Experiments
 

Feb 18, 2016 by Ginny Marvin

Campaign drafts and experiments make reviewing proposed changes and testing those changes more accessible.

 
From Search Engine Land
 

Tell Google Why You Want More Than 90 Days Of Search Analytics Data
  Feb 18, 2016 by Barry Schwartz

Despite having a way to export your Search Console data and the Search Analytics API, Google wants to know why you want more data directly in the Search Console.

 

Search Agency Metrics That Matter
  Feb 18, 2016 by Janet Driscoll Miller

We track all sorts of metrics for our SEO clients, but what about for ourselves? Columnist Janet Driscoll Miller discusses what agencies should be measuring in order to ensure efficiency and profitability.

 

Since 2013 Bing’s Share Up 5 Points, Ask & AOL Going Way Of The BlackBerry
  Feb 18, 2016 by Greg Sterling

January US desktop search rankings from comScore were released yesterday. There was almost no movement in the numbers from the previous month; Bing and Ask gained a tiny fraction of a point each. For the major search engines, total query volume was up slightly across the board, but volumes were essentially flat. These desktop data […]

 

Everything Should Not Be A Blog Post: Start Using Silos
  Feb 18, 2016 by Patrick Stox

Having trouble deciding how content should be organized on your website? Rather than put everything on your blog, columnist Patrick Stox recommends a silo structure.

 

You’re Invited To SocialPro, The Premier Social Media Conference Of 2016
  Feb 18, 2016 by Search Engine Land

Social media continues to be a massive opportunity, but the landscape is evolving quickly, and true success is difficult to find, even for experienced marketers. Whether you are struggling with what channels to focus on this year or how to optimize content creation and paid media, 2016 is a critical year for social marketers. Marketing […]

 
From Marketing Land
 
Meet the MarTech Speakers: Laura Patterson, President & Co-Founder, VisionEdge Marketing
 
Facebook Strengthens Video Metrics Interface & Adds New Data Points
 
Twitter Launches New Customer Service Feedback And Engagement Tools For Businesses
 
Quick Wins To Beat The SEO Waiting Game
 
5 Link-Building Techniques You’ve Been Neglecting
 
A Primer On Automating AdWords With Structured Data
 
Understand Your Customer For Free
 
7 Billion People, One Story: The Power of Content Curation
 
MarTech Today: Digital Wallets, Zaius’ Automated Segments & Insert’s Codeless App Platform
 
MoPub: Fortune 1000 Brands Spent More On In-App Ads Than Performance Advertisers In Q4
 
Tapjoy Beefs Up Its MarTech/AdTech Mobile Combo With New Ad Partners
 
Cosmo’s Editor Suggests Brands Will Be Able To Sell Products Through Snapchat Discover
 
Call Tracking And Analytics 101
 
US E-Commerce Sales Jump 14.7% YoY In Holiday Quarter
Search News From Around The Web
 
Industry
 
Court Orders Uber To Control Its Google Search Results, Eric Goldman
 
Local & Maps
 
Google Maps P Pin? What Is The P Icon?, Search Engine Roundtable
 
Link Building
 
How to Analyze Your Links in Google Search Console, Globe Runner
 
Using SEM Rush to determine link quality, Cornwall SEO
 
SEO
 
We Analyzed the HTTPS Settings of 10,000 Domains and How It Affects Their SEO - Here's What We Learned, ahrefs.com
 
An In-Depth Look Into Google’s RankBrain Algorithm, SEMrush Blog
 
Google Opens AMP Specific Forum For Webmasters, Search Engine Roundtable
 
Google RankBrain as a Ranking Factor – The Future of SEO, Stone Temple
 
Moz Reports 15% Drop In Review Snippets In Google Search Results Yesterday, Search Engine Roundtable
 
The Accelerated Mobile Pages (AMP) Adventure, Builtvisible
 
Using SEO Research to Discover Why Organic Rankings Dropped, thesempost.com
 
SEM / Paid Search
 
5 Things Ruining Your Shopping Feed, PPC Hero
 
Bing Ads Match Types Drive Unexpected Traffic, Merkle RKG
 
Is Phrase Match Dead?, Certified Knowledge
 
Ultimate List of Essential Resources for PPC Managers, semrush.com
 
Yahoo Testing Their Own Larger Product Listing Ads, thesempost.com
 
Search Marketing
 
Yet Another Update: Yandex News Q1 2016, Russian Search Marketing
 
Attend Search Engine Land’s SMX West, The Conference Dedicated To Search Marketing: March 1-3, San Jose CA
Secure your seat at SMX West, the only event where you’ll gain performance-driven tactics in paid search, SEO, analytics, mobile, social media and more! Choose from over 60 sessions in our tactic-packed agenda. Register by January 30 and save $200. You’ll get 3 days of tips and strategies, networking opportunities and conference conveniences at an exceptional value. Learn how you can land discounts of up to 20% with our team rates.
 
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