Friday, 5 February 2016

SearchCap: Google Japan Penalty, AdWords App Update & Emojis In Google PLAs

 
 
Featured story
 
Sorry, No Emoji Allowed In Google PLAs (Frown Face)
 

Feb 5, 2016 by Ginny Marvin

The emoji moment was short-lived, if already technically not allowed.

 
From Search Engine Land
 

AdWords App For Android Now Supports Universal App Campaigns
  Feb 5, 2016 by Ginny Marvin

New conversion columns are also available in the latest Android update.

 

Hacked Content On The Rise: Take SEO Precautions To Protect Your Site
  Feb 5, 2016 by Tony Edward

Don’t get penalized due to malware! Columnist Tony Edward discusses the recent uptick in hacked content in search results and provides tips to protect your site.

 

Are You Digging Deeply Enough Into Geographic Optimizations?
  Feb 5, 2016 by Amy Bishop

Are you doing your due diligence when it comes to geographic optimizations? Columnist Amy Bishop shares tips to ensure your campaigns are running as efficiently as possible.

 

Search In Pics: GoogleBot Costume, Google Maps Peghog & Fancy Google Coffee Maker
  Feb 5, 2016 by Barry Schwartz

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Coffee Maker: Source: Google+ Google Maps Peghog: Source: Twitter An SEO Dressed Up As GoogleBot: […]

 

Google Has Penalized A Link Network In Japan
  Feb 5, 2016 by Barry Schwartz

After being quiet for over a year on link network penalties, Google says it has penalized a large, Japanese-based link network.

 
From Marketing Land
 
Attributing Retail Store Transactions To Online Clicks At Keyword Level
 
How Healthy Is Your Content Marketing?
 
Bring Your Work Home: How To Use Google AdWords To Improve Your Love Life
 
Google Search Partner Network: Friend Or Foe?
 
Super Bowl Advertisers Will Reach A Big Audience, But Will They Miss Millennials?
 
What’s The Right Staffing Mix For Content Marketing Success?
 
Marketing Funnels And Buyer Journeys: What Are We Arguing About?
 
MarTech Today: Google Play Boots Ad Blocker, Bing Updates Apps & Google Adds JSON-LD Support
 
YouTube: Super Bowl Ads Have 140 Million Views, Totaling More Than 1.7 Million Hours
 
Tying Keywords To Conversions In A “Not Provided” World
 
LinkedIn Reports Solid Q4 Earnings, But Stock Falls On 2016 Guidance
 
Instagram Now Supports Multiple Accounts For Some iOS And Android Users
 
Super Bowl 50 Advertisers: These Brands Are Ready To Play The Commercial Game
Search News From Around The Web
 
Industry
 
From antiques to pizza, see what went into making this year’s masterpieces for Doodle 4 Google, Official Google Blog
 
Google Search Appliance: So Long, Fortune
 
Local & Maps
 
Android Wear: Designed for your wrist, Official Android Blog
 
Link Building
 
Link metrics that matter, Branded3
 
Comparing the Republican Candidates, Majestic Blog
 
Searching
 
Teaching beginners how to search--lessons for teachers, SearchReSearch
 
SEO
 
13 Reasons Your Organic Traffic is in Decline…It's Not a Penalty, authoritylabs.com
 
Can SEOs Stop Worrying About Keywords and Just Focus on Topics? - Whiteboard Friday, Moz
 
Field Guide to Spider Traps: An SEO’s Companion, Portent
 
Google News Troubleshooting Tool In Publisher Center, Search Engine Roundtable
 
Google's Remove URL Tool for Emergencies, Not Site Migration, thesempost.com
 
SEM / Paid Search
 
5 Things You Must Know About New AdWords App for Apple iOS, smallbiztrends.com
 
Search Marketing
 
Video: Amit Singhal To Retire, Google Japan Penalties & Family Reunited Via Google, Search Engine Roundtable
 
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