Monday, 8 February 2016

SearchCap: Google Super Bowl Searches, Yahoo BOSS & SEO Agencies

 
 
Featured story
 
Google: 82 Percent Of Super Bowl Ad Searches Happened On Mobile, Up From 70 Percent
 

Feb 8, 2016 by Ginny Marvin

Ads drove more than 7.5 million incremental searches for Super Bowl advertisers.

 
From Search Engine Land
 
MarTech Rates Increase Saturday. Save $350 — Register Now!
  Feb 8, 2016 by Search Engine Land

Join innovators and main street brands pioneering marketing technology at MarTech: The Marketing Tech Conference. Save $350 on your ticket by registering this week! Attend for: Sessions, panels and keynotes featuring senior-level marketers who are driving the organizational changes necessary for their companies to thrive in this age of technology-powered marketing. See the agenda. Presenters […]

 
Yahoo To Close BOSS (Build Your Own Search Service) Next Month
  Feb 8, 2016 by Barry Schwartz

Yahoo to close yet another search service: Yahoo BOSS is closing March 31, 2016.

 
Do SEOs At Larger Agencies Earn More Than Those At Smaller Agencies?
  Feb 8, 2016 by Myles Anderson

Local search practitioners, how do you stack up to your peers in the industry? Columnist Myles Anderson sheds some light on this topic based on data from BrightLocal’s recent annual Local SEO Industry Survey.

 
The Local Data Ecosystem Just Got A Little More Eco-Friendly
  Feb 8, 2016 by Christian Ward

Google recently introduced the Google My Business API, but what does this mean for local business marketers? Columnist Christian Ward of Yext explains.

 
Lunar New Year Google Doodle Welcomes In The Year Of The Fire Monkey
  Feb 8, 2016 by Amy Gesenhues

Based on the Chinese Zodiac, the monkey sign is associated with a quick-wit and intellect.

 
From Marketing Land
 
#PuppyMonkeyBaby Owned Super Bowl Social Buzz, But Majority Of It Was Negative
 
Official: Instagram App Supports Switching Among Accounts
 
Here Are The Top Ten Brands Scoring Positive Comments From Super Bowl Ads
 
YouTube’s Top 10 Super Bowl 50 Ads: Hyundai Proved It Was The Brand To Beat
 
The Click-to-Call Playbook for Facebook Ads
 
Hacked Content On The Rise: Take SEO Precautions To Protect Your Site
 
Report: Mobile App Installs, Engagement Highest On Weekend & Evenings
 
Top 10 Most Shared Super Bowl 50 Ads: Doritos “Ultrasound” Ranks No. 1 With 890K Shares
 
Are You Digging Deeply Enough Into Geographic Optimizations For SEM?
 
Content Creation Swipe Files: Inspiration, Tools & Organization
 
How To Build An Employee-Driven Content Strategy In 6 Simple Steps
 
Facebook Reports 60 Million People Shared 200 Million Super Bowl 50 Moments
 
The Top Brand-On-Brand Tweets During Super Bowl 50
 
MarTech Today: LinkedIn Drops Ad Network, Hacked Content & Google Penalizes A Link Network
 
Facebook’s Sports Stadium Is No Threat Yet To Twitter’s Live Event Dominance
 
Hashtags In Super Bowl Ads Dropped Slightly To 45% In 2016
 
#HashtagBowl Live Blog: All The Super Bowl 50 Advertising Action In Real Time
 
Super Bowl 50 Advertisers: These Brands Are Ready To Play The Commercial Game
 
Twitter CEO Jack Dorsey Reassures Over #RIPTwitter Worries: Live Timeline Will Remain
 
Celebrities Tweeting #RIPTwitter Against Twitter Timeline Change
 
#RIPTwitter Trends Over Worries Twitter Will Drop Live Timeline
 
More Beacons, Now Coordinated With In-Lobby Video Screens, Invade Movie Theaters
Search News From Around The Web
 
Industry
 
Google Ireland staff paid much less than London colleagues, The Guardian
 
Yelp Needs Some Help, Wall Street Journal
 
Link Building
 
6 Time-Saving Link Analysis Tips As We Approach Penguin 4.0 [SEO Plugins, Tools, and Resources], hmtweb.com
 
Searching
 
Bing analyzes the New Hampshire Democratic debate, Bing Search Blog
 
Math Beyond the Madness: Bing Predicts on AreWeIn.net, Bing Search Blog
 
SEO
 
Google Investigating Polish Hacker Who Is Stealing Webmaster Traffic, Search Engine Roundtable
 
Webmasters Noticing More AppleBot Activity From Apple, Search Engine Roundtable
 
Weekly Update 88: Using JavaScript with Goodies, DuckDuckGo Blog
 
Wordpress Recipe Plugins Causing Rich Snippet Manual Actions, thesempost.com
 
8 Forms of Negative SEO and How to Combat It, Globe Runner
 
SEM / Paid Search
 
Amazing Automated PPC Rules You Must Use, PPC Hero
 
Search Marketing
 
Here’s Why You Must Become a 10X Brand, Stone Temple
 
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