Wednesday, 3 February 2016

SearchCap: Google’s New Search Head, Google Ads Against Radicals & Google Expands Shopping Campaigns

 
 
Featured story
 
Amit Singhal, The Head Of Google Search, To Leave The Company For Philanthropic Purposes
 

Feb 3, 2016 by Barry Schwartz

After 15 years, Google’s head of search, Amit Singhal, is leaving the company.

 
From Search Engine Land
 
Google’s Shopping Campaign Expansion To Search Partners Is Gaining Traction
  Feb 3, 2016 by Ginny Marvin

Traffic from product listing ads on YouTube, third-party retailers and in image search began surging in Q4, Merkle data shows.

 
4 Search Advertising Trends To Watch
  Feb 3, 2016 by John Cosley

Columnist John Cosley of Bing unearths clues about the future of paid search as we head into 2016. What are you doing to prepare for or take advantage of these opportunities?

 
To Fight Radicalism In The UK, Google’s Giving Away Free Search Ads
  Feb 3, 2016 by Greg Sterling

Company to extend AdWords credits to NGOs under Google AdWords Grants program.

 
Live Webcast: The Click-To-Call Playbook For Facebook Ads
  Feb 2, 2016 by Digital Marketing Depot

Nearly 80 percent of Facebook ad revenue is mobile, and thanks to smartphones and click-to-call, Facebook and social ads will drive more than 12 billion calls to US businesses this year. How can you leverage the exploding mobile opportunity in Facebook advertising to drive more calls and sales? Thursday, February 25, join Rachel Malone-Olson of […]

 
Client-Based Or Task-Based? Structuring Your Link Team
  Feb 2, 2016 by Julie Joyce

Wondering which link team structure will work best for you? Julie Joyce gives us the major pros and cons of the two methods that have worked for her.

 
From Marketing Land
 
Instagram Now Offers 60 Second Video Ads
 
What’s Next, As Google’s Head Of Search Leaves & Its Machine Learning Chief Takes Over?
 
Budweiser Super Bowl Campaign Takes New Direction With PSA Combating Drunk Driving
 
How Mobile Is Reinvigorating Out-Of-Home Advertising
 
Live 360-Degree Video Would Attract Attention, But Would It Help Marketers?
 
A CMO’s View: Nestlé Waters CMO Aims To Connect Web, Mobile & Brick-&-Mortar
 
Client-Based Or Task-Based? Structuring Your Link Building Team
 
Get Your Priorities Straight: Structuring Google Shopping Campaigns
 
Why Content Marketers Should Tap Into The Power Of Niche Influencers
 
Video Advertising For 2016: The Data-backed Do’s And Don’ts
 
EU-US Privacy Shield Announced To Replace Safe Harbor Privacy Deal
 
MarTech Today: WordPress 4.4.2, Skimlinks Partners With Lotame & URX’s “Carousels”
 
WSJ: Amazon Plans To Open 300–400 More Physical Bookstores
 
Twitter Changes Home Pages To Give Timeline Of Top Tweets
 
Choosing A Call Tracking Vendor
 
Yahoo Revenues Off 15 Percent, CEO Mayer Announces Restructuring Plan
 
Twitter Gets Serious With Its Million-Dollar Branded Emojis
 
Super Bowl 50 Advertisers: These Brands Are Ready To Play The Commercial Game
 
Kik’s Branded GIFs Allow Companies To Engage With Users
Search News From Around The Web
 
Industry
 
Thanks, Amit, Matt Cutts
 
Local & Maps
 
Google Adds Letters To Local Pack Results, Search Engine Roundtable
 
Google Trusted Verifier Program - It was there and now its not, Local University
 
Let Google Maps be your game day guide, Google LatLong
 
Link Building
 
4 Great ways to harness the potential of Topical Trust Flow, Majestic Blog
 
Google's John Mueller: 302 Redirects Pass PageRank, Search Engine Roundtable
 
Searching
 
Google Testing Recipe-Type Thumbnails Without Markup in Search Results, thesempost.com
 
Search Challenge (2/3/16): Mysteries at universities, SearchReSearch
 
SEO
 
February 2016 Google Webmaster Report: Core Updates, Panda Core & Webmaster Guidelines Update, Search Engine Roundtable
 
New Ways to Use the SEO Tools in Your Toolbox, thesempost.com
 
SEM / Paid Search
 
10 Visual AdWords Reports You Should Be Using, PPC Hero
 
UK Valentine’s Day 2016 Tips: Love is All you Need… and a Little Insight, advertise.bingads.microsoft.com
 
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