SearchCap: Google Expands RTBF, Google PLA GTINs & Crawlers

Featured story

Retailers: GTINs Required By May 16 For Google Product Listing Ads   Feb 11, 2016 by Ginny Marvin GTINs will be required for brand name products sold by multiple merchants.

From Search Engine Land

5 Simple Strategies To Improve Your Blog’s Search Rankings   Feb 11, 2016 by Daniel Faggella Is blogging a major component of your digital marketing strategy? Columnist Daniel Faggella explains how to help your blog reach its full potential in search.

5 Ways To Crawl A Staging Server Before Important Site Changes Go Live (To Save SEO)   Feb 11, 2016 by Glenn Gabe You can uncover many potential SEO problems with a thorough crawl of the staging environment, but what if it’s not readily accessible? Columnist Glenn Gabe shares some tips.

Google To Remove Right-To-Be-Forgotten Links Worldwide, For Searchers In European Countries   Feb 10, 2016 by Danny Sullivan Links will no longer show for those in the particular country where a RTBF request was made, regardless of the Google edition they use.

From Marketing Land

Time Inc. Acquires Myspace-Owning Viant, Readies To Battle Facebook And Google

Wikidata 101 For SEOs

Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)

Data Extractor Diffbot Wants To Turn The Web Into The Semantic Web

Here Are Nine Brands That Advertised On Snapchat For The Super Bowl

MarTech Maven Scott Brinker: The Adobes And The Oracles Missed The Opportunity

The New Face Of Public Relations: Tricks And Tools Of Today’s Practitioner

Using Data.gov And Open Data To Develop Actionable Consumer Insights

MarTech Today: Facebook Video Ad Features, Twitter’s New Timeline & Wikidata 101

SAP Ariba CMO Believes There’s No Function More Creative Than Marketing

Facebook Delivered Triple The Engagement Over Twitter For Branded Content In 2015 [Report]

Content Marketing Output Surged 35% In 2015, While Engagement Dropped 17% [Report]

Only 32 Percent Of Emails Were Opened On Desktop PCs In 2015 — Report

Twitter’s 2016 Roadmap: Live Video Ads, Easier Replies, Expanding Moments & More

Digital Body Language: Reading and Responding to Buying Behavior

Twitter Has $710 Million Q4, 86% Of Ad Revenues Came From Mobile

Search News From Around The Web

Industry

Google Defends U.K. Tax Settlement Before Lawmakers, Wall Street Journal

Google Faces U.K. Lawmakers as Osborne's Tax 'Victory' Sours, Bloomberg

Moz Pro: The Rear View and the Road Ahead, Moz

New York Attorney General Prosecutes Fake Reviews and Validates Yelp’s Own Efforts, Yelp Official Blog

Q&A: Exploring Elite SEM’s Launch of New Division To Help High-Volume Marketers Reach Active Shoppers, adotas.com

The 2015 Moz Annual Report: All the Facts and Then Some, Moz

Local & Maps

Labelling Polygons in Google Earth, Google Earth Blog

Link Building

Did Google Remove the Link Search Operator?, Bill Hartzer

PR Lead Link Acquisition Techniques for SEO, State Of Digital

Searching

Announcing the People API, Google Developers Blog

Last-Minute Valentine’s Day Reservations and Gift Ideas, Bing Search Blog

SEO

SEO: The Quick & Dirty Google Index Diagnostic, Portent

Google Says Spikes In Crawl Rate Does Not Mean An Algorithm Update Is On Its Way, Search Engine Roundtable

Google Spam Team Begins Polish Hacker Review, Search Engine Roundtable

Should Your SEO Team Be Wide or Deep Specialists?, Search Engine Guide

SEM / Paid Search

5 Core Ways to Integrate Paid Search and Social Media, BruceClay.com

5 Ways to Battle PPC Competitors, Metric Theory

In PPC, What Was True Then May Not Be True Now, thesempost.com

Search Marketing

Google Knowledge Graph Edits By Owner Happen Quick, Search Engine Roundtable

Savvy Content Promotion Strategies &Techniques Used by the Pros, SuccessWorks

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