Tuesday, 23 February 2016

SearchCap: Google AMP Lives, Google Compare Dies & Review Stars Hide

 
 
Featured story
 
Live: Google Launches AMP Listings In Mobile Search Results, For Some
 

Feb 23, 2016 by Barry Schwartz

A day earlier than expected, Google has pushed AMP results in the Google mobile news carousel.

 
From Search Engine Land
 

Google To Shut Down Google Compare Products In US And UK On March 23
  Feb 22, 2016 by Ginny Marvin

The vertical lead generation programs for credit cards, auto insurance, mortgages and travel insurance will start winding down Tuesday, February 23.

 

Google Looking Into Review Stars Dropping Out Of The Search Results
  Feb 23, 2016 by Barry Schwartz

Last week, Google began removing the review stars from the search results. We asked Google if this is a bug or intentional.

 

Content Mapping, Search Optimization And The Buyer’s Journey
  Feb 23, 2016 by Jim Yu

Have you optimized your content for all stages of the buyer’s journey? Columnist Jim Yu looks at how to create the right content at the right time to drive conversions.

 

What Google’s New Layout Means For Search Marketers
  Feb 23, 2016 by Alistair Dent

Google recently began displaying up to four ads above organic desktop search results and removed the ads on the right-hand side. Contributor Alistair Dent discusses what this change means for your PPC and SEO campaigns.

 

Save Our Search: 3 Reasons Not To Overreact About Losing Google Ads In The Right Rail
  Feb 23, 2016 by Kevin Ryan

Keep calm and carry on with your PPC campaigns despite recent changes in the SERP layout, urges columnist Kevin Ryan.

 

Bing’s CelebsLike.me Finds Your Oscar Doppelganger
  Feb 23, 2016 by Amy Gesenhues

As part of its Academy Award Experience, Bing has created a site that lets users upload photos of themselves to find their look-alike celebrities.

 

How Google Is Inventing A “Near Me” Future
  Feb 23, 2016 by Adam Dorfman

As Google continues to invest in mobile, what does that mean for search marketers? Columnist Adam Dorfman explores how Google is paving the way for mobile location-based marketing.

 

SMX West Is Almost Here! Limited Tickets Left.
  Feb 22, 2016 by Search Engine Land

Search Engine Land’s SMX West begins next Tuesday in San Jose. Register now to reserve your spot or risk missing out on incredible SEO and paid tactics and networking. The past few days have witnessed new and profound SEM and SEO developments. Here are just three recent headlines from Search Engine Land that will certainly be hot […]

 
From Marketing Land
 
Google Launches Autotrack To Help Sites Get More Out Of Universal Analytics
 
How Are You Managing Social Media Risk?
 
Top 10 Video Creators In January: BuzzFeed Tasty Sets New Record With 3B Video Views
 
Instagram Is the Star of Facebook’s Renewed Interview Show
 
Pinterest Launches Updates To Rich Pins With Recipes And Movie Data
 
Needle Adds New Features To Its Customer Advocate Service For Shopping Sites
 
The State Of Cross-Channel Paid Search, Part 2: SEM & TV
 
Show Me The Money: Following The PPC Keywords That Make Dollars & Sense
 
5 Predictions For Email Marketing In 2020
 
Things Affiliate & Ad-Dependent Publishers Must Consider In The Age Of Mobile
 
Marketing Land’s Facebook & Instagram Marketing Quiz
 
Mobile Devices Now Driving 56 Percent Of Traffic To Top Sites — Report
 
MarTech Today: Free VR Platform, Fluent Teams With LiveRamp & The Physical Web
 
Foursquare Introduces “Attribution” To Measure Offline Results
 
Google Compare Will Sunset In March
 
Google Faces More EU Woes, Attorneys General Ask FTC To Revive Case In US
 
Up Close: How The New Snapchat “On-Demand Geofilters” Work
Search News From Around The Web
 
Industry
 
VIDEO: Leaders Talk SEO Hot Topics, Tips & Tricks #SMX, BruceClay.com
 
Facebook Tries (Again) to Take On Google and Twitter With Search, Bloomberg
 
Google Science Fair 2016: #howcanwe make things better with science?, Official Google Blog
 
Local & Maps
 
Celebrate Chinese Spring Festival in Google Earth, Google Earth Blog
 
Link Building
 
Ground Zero Link Building: 9 Steps to a Solid Link Foundation, theupperranks.com
 
Study Shows "Proof" Linking Externally Helps Your Google Rankings, Search Engine Roundtable
 
Watch a Brand's Sphere of Influence Change over Time, Majestic Blog
 
Searching
 
Google Doubles Up "People Also Search For" in Search Results, thesempost.com
 
SEO
 
A Week in the Life of an SEO Trainer, BruceClay.com
 
SEM / Paid Search
 
Google Finance Replaces News Box With Advertisement Box, Search Engine Roundtable
 
Search Marketing
 
How to Find Your Brand's Disruptive Opportunity, moz.com
 
Attend Search Engine Land’s SMX West, The Conference Dedicated To Search Marketing: March 1-3, San Jose CA
Secure your seat at SMX West, the only event where you’ll gain performance-driven tactics in paid search, SEO, analytics, mobile, social media and more! Choose from over 60 sessions in our tactic-packed agenda. Register today! You’ll get 3 days of tips and strategies, networking opportunities and conference conveniences at an exceptional value. Learn how you can land discounts of up to 20% with our team rates.
 
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