Tuesday, 9 February 2016

SearchCap: Bing Ads Reporting Glitch, Google Knowledge Graph Edit & Starting SEO

 
 
Featured story
 
Bing Ads Experiencing Nearly 2-Day Reporting Outage
 

Feb 9, 2016 by Ginny Marvin

Engineers say they are working on a fix and that historical data is not lost.

 
From Search Engine Land
 

Google Letting Official Representatives Of Knowledge Graph Boxes Suggest Changes In Search Results
  Feb 9, 2016 by Barry Schwartz

You can now quickly make edits to Knowledge Graph cards that you represent directly in the Google search results.

 

Jump-Start Your SEO With These 6 Surefire Tactics
  Feb 9, 2016 by Stoney deGeyter

Every site has different SEO needs, but contributor Stoney deGeyter provides some quick wins to get your SEO program started on the right foot.

 

Data-Led Inbound Marketing, Part 2
  Feb 9, 2016 by Chris Liversidge

Columnist Chris Liversidge shows how a streamlined, data-led process can be used to set clear priorities and objectives that drive both social and SEO performance over time.

 

Obsessed with Search? Registration Open For Search Engine Land’s SMX Advanced Conference
  Feb 9, 2016 by Search Engine Land

Registration is now open for Search Engine Land’s SMX Advanced, which takes place June 22–23 on the waterfront in Seattle, at the Bell Harbor International Conference Center. SMX Advanced is the only conference designed exclusively for experienced search marketers. This one-of-a-kind conference is programmed by the editors at Search Engine Land, your go-to source for […]

 
From Marketing Land
 
Google: Flash Ads Are Finally Going Out, HTML5 Ads Are In
 
Google Takes New Measures Against 3 Giant Botnets
 
The Modern-Day CMO: 7 Trends That Will Drive Digital Marketing Success
 
Why “Good Enough” Is Never Sufficient In Marketing
 
Russia Joins List Of Countries Seeking More Tax Revenue From Google, Apple
 
Correlation Or Coincidence: The Race For Causation In 2016
 
How To Become An Expert At Nothing (And Build A Great Marketing Organization In The Process)
 
MarTech Today: More Beacons In Theaters, Yahoo Closing BOSS & Google My Business API
 
Viacom Extends Snapchat Ad Deal & Will Now Sell Snapchat’s Ad Inventory
 
Twitter’s New “First View” Ad Spot Gives Video Ads Top Billing For 24 Hours
 
Facebook Told To Stop Tracking Non-Users Or Face Fines In France
 
Twitter, Facebook Both See 25-Percent Drop In Super Bowl Social Activity This Year
 
Yelp 2015 Revenue $550M, Projects Nearly $700M For 2016
Search News From Around The Web
 
Industry
 
Google CEO Gets Equity Award of $199 Million, Wall Street Journal
 
Local & Maps
 
Adding pictures to Street View, Google Earth Blog
 
We're Thrilled to Announce... Moz Local Insights Released from Beta!, Moz
 
What Really Earns Loyalty in the Local Business World?, Moz
 
Link Building
 
Why Sites Shouldn't Put Nofollow on their Outbound Links, State of Digital
 
Searching
 
Google Asking Searchers if Featured Snippets Are Helpful, thesempost.com
 
SEO
 
Android Studio 2.0 Adds Google App Indexing Integration & Testing, Search Engine Roundtable
 
Five Strategies to Map Out Your SEO, MarketingProfs
 
Google Testing Mobile Ranking Changes?, Search Engine Roundtable
 
How to optimize your restaurant website, Yoast
 
Published Misinformation in the SEO Industry, Pubcon
 
SEO And SSL: Our Own Case Study, The Ian Scott Group
 
SEM / Paid Search
 
New solutions in AdWords Scripts, Google Ads Developer Blog
 
Google AdWords Keyword Status May Be Incorrect, Search Engine Roundtable
 
How To Find Your Competitors' Bidding Schedule, PPC Hero
 
Understanding PPC Conversion Attribution Models, Metric Theory
 
Search Marketing
 
Four Crucial Things You Need to Be Doing for Search Marketing, MarketingProfs
 
Attend Search Engine Land’s SMX West, The Conference Dedicated To Search Marketing: March 1-3, San Jose CA
Secure your seat at SMX West, the only event where you’ll gain performance-driven tactics in paid search, SEO, analytics, mobile, social media and more! Choose from over 60 sessions in our tactic-packed agenda. Register by January 30 and save $200. You’ll get 3 days of tips and strategies, networking opportunities and conference conveniences at an exceptional value. Learn how you can land discounts of up to 20% with our team rates.
 
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