Thursday, 1 October 2015

SearchCap: Google On Penguin & Panda, Authorship Lives & Apple Searches

 
 
Featured story
 
Google Panda 4.2 Is Still Rolling Out">Google Panda 4.2 Is Still Rolling Out
 

Oct 1, 2015 by Barry Schwartz

Google has confirmed that the Panda 4.2 update that started rolling out 2.5 months ago is still rolling out.

 
From Search Engine Land
 

Google Confirms The Real Time Penguin Algorithm Is Coming Soon
  Oct 1, 2015 by Barry Schwartz

The next Penguin refresh will be happening pretty soon and should be a real-time algorithm.

 

Google: Leave Your Authorship Markup On Your Page
  Oct 1, 2015 by Barry Schwartz

Google may use authorship markup in the future, even after killing it off over a year ago.

 

Apple Devices Driving More Search Than Android In US — [comScore]
  Oct 1, 2015 by Greg Sterling

This week at SMX East I moderated a session called The New Search Landscape, which asked what the near term future of search will look like. It was a very lively and interesting discussion. For a full overview of the session read Casie Gillette’s recap. At the outset, however, comScore’s Eli Goodman presented some overview […]

 

A Super Fresh Google Index? Server Errors & Rankings Impacts
  Oct 1, 2015 by Austin Blais

Whether it’s Caffeine or a separate Google update, server errors can negatively impact rankings more quickly now. Columnist Austin Blais explains.

 

Looking Ahead: The New Search Landscape
  Oct 1, 2015 by Casie Gillette

What does the future hold for search? Contributor Casie Gillette recaps thoughts and predictions from search industry veterans at a panel from SMX East.

 

Google My Business Portal Gets A Facelift & Design Update
  Oct 1, 2015 by Barry Schwartz

Google streamlines the Google My Business dashboard making it easier for businesses to get the answers they need.

 

Nebo Agency, iProspect Score Multiple Wins At 2015 Landy Awards
  Oct 1, 2015 by Matt McGee

Inaugural Search Engine Land event honors the best in search marketing, raises $25,000 for two charities.

 

Cash In! Charitable Donors On Facebook: Psychographic Targeting Hot House
  Oct 1, 2015 by Sponsored Content: aimClear

A powerful factor affecting communities across the world is the work of non-profit organizations. The services they provide can be a vital source of support in their communities. However, most non-profit professionals will tell you that one of the largest struggles is getting their message in front of people willing to support services with actual […]

 
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SEO 202 Series: Map Your Keywords, Avoid Cannibalization [VIDEO], verticalmeasures.com
 
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Site Migration and Content Strategy, stateofdigital.com
 
SEM / Paid Search
 
5 Easy Ways to Stop Wasting Money on Your Google Adwords Campaigns, semrush.com
 
9 Budget Magic Tricks to Optimize PPC Accounts, thesempost.com
 
Google’s Boom is Over, Certified Knowledge
 
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Register for SocialPro, THE social media marketing conference and networking platform for marketing professionals. Trump the competition by learning cutting edge social media tactics. Register and save $200 with early bird rates, available through October 17. Get team discounts of 10%-20%.
 
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