Wednesday, 7 October 2015

SearchCap: Google AdWords Local Customizers, Google AMP Search & Russia Regulation

 
 
Featured story
 
New: Use Location In AdWords Ad Customizers To Auto-Tailor Ads Based On Where Users Are
 

Oct 7, 2015 by Ginny Marvin

Use location data to highlight special promotions, inventory availability, shipping speeds and more to searchers in those areas.

 
From Search Engine Land
 
How PPC Advertisers Can Best Leverage The Research Period This Holiday Season
  Oct 7, 2015 by Benjamin Vigneron

Columnist Benjamin Vigneron shares thoughts and data on how to pace your search marketing budget over the course of the holiday season.

 
Re-Examining The Top 10 Paid Search Best Practices, Part 2
  Oct 7, 2015 by Josh Dreller

Do the established best practices in paid search have merit? In Part 2 of his two-part series, Contributor Josh Dreller examines five more best practices to see if they truly hold up.

 
Try It Now: Google Search For Accelerated Mobile Pages To See Content On Your Phone Faster
  Oct 7, 2015 by Ginny Marvin

Here’s how to start using Google’s AMP-enabled search now.

 
Six Key Themes From “Meet The Search Engines” At SMX East
  Oct 7, 2015 by Eric Enge

Contributor Eric Enge recaps a discussion with Gary Illyes (Google) and Duane Forrester (Bing) about the current and future state of search engines.

 
Russian Regulators Give Google November 18 Deadline To Change Android Contracts
  Oct 7, 2015 by Greg Sterling

The Federal Antimonopoly Service of the Russian Federation (FAS) told Google it has until November 18 to address a finding that it violated Russian competition law. FAS agreed with Yandex, which had complained that Google was in violation by requiring phone makers to pre-install selected Google apps on Android as a condition of gaining access […]

 
From Marketing Land
 
Facebook Simplifies Mobile Lead Collection, Rolls Out Lead Ads
 
Jet.com Pulls Annual Membership Fee, Says Smart Carts Strategy Is Catching On
 
The Right Tools Are Critical, But You Can’t Forget The Content!
 
WordPress Launches Plugin To Support Google’s Accelerated Mobile Pages
 
Neuromarketing For Small Business Owners
 
Verizon To Combine Its “Supercookie” Data With AOL For Online And Mobile Targeting
 
Why The Perfect Attribution Model Doesn’t Exist
 
LinkedIn Is Making All LinkedIn Groups Private Starting Oct. 14
 
Accelerated Mobile Pages Project, Backed By Google, Promises Faster Pages
 
Snapchat Bounced From comScore Top 15 Apps Chart By Google Drive
 
Beyond Safari: New Ad Blocking App Extends To Native Apps, Including Facebook And Apple News
Search News From Around The Web
 
Industry
 
Why I Stopped Selling SEO Services and You Should, Too, Moz
 
Link Building
 
Domain Authority is Good, But Relevant Links Are Even Better, theupperranks.com
 
Searching
 
Search Challenge (10/6/15): What does this sign indicate?, SearchReSearch
 
Bing Predicts goes 8-7 in Week 4, predicts a Tennessee upset win in Week 5, Bing Search Blog
 
Watch People Share Their Weird Google Search Histories on The Tonight Show, TIME
 
SEO
 
Analysis and Findings From The September 2015 Google Algorithm Updates (9/2 and 9/16 Panda 4.2 Tremors), hmtweb.com
 
Google Said Panda 4.2 Being Pushed Out Manually & Slowly? Really?, Search Engine Roundtable
 
Google: If More People Were Using Rel=Author, We'd Begin Using It Again, Search Engine Roundtable
 
How Progressive Is Your White Hat SEO Strategy?, webpresence.tv
 
How to Write a Search Engine Optimized Title Tag, digitalthirdcoast.net
 
Why SEO Is About More Than Just Keywords, thesempost.com
 
SEM / Paid Search
 
eDreams hits back over Ryanair claims it is misleading consumers on Google, Tnooz
 
How to Implement Dayparting in Adwords in 30 Minutes, Seer Interactive
 
What Happened When We Turned Off PPC Brand Campaigns, Metric Theory
 
PPC Account Audit Survival Guide: Part 1, PPC Hero
 
Search Marketing
 
Free Baidu Tools to Understand Your Chinese Audience: Part II - Baidu Keyword Planner & Baidu Analytics, China Briefing News
 
Gain Techniques To Drive Engagement And ROI On Your Earned, Owned and Paid Social Campaigns.
Register for SocialPro, THE social media marketing conference and networking platform for marketing professionals. Trump the competition by learning cutting edge social media tactics. Register and save $200 with early bird rates, available through October 17. Get team discounts of 10%-20%.
 
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