Wednesday, 21 October 2015

SearchCap: Yahoo Search With Google, Forrester Fires Bing & IAB Ad Revenues

 
 
Featured story
 
Yahoo & Google Together Again In New Search Deal
 

Oct 20, 2015 by Danny Sullivan

Three-year deal to put Google’s results and ads into some of Yahoo’s search results needs US Department of Justice approval and still might get vetoed by India or EU action.

 
From Search Engine Land
 

Yahoo Says It Has Its Own Algorithm For Mobile Search Results
  Oct 21, 2015 by Barry Schwartz

Yahoo’s Marissa Mayer says they have their own mobile search algorithm which helps them provide a unique search experience for their users.

 

Duane Forrester, Bing’s Webmaster Outreach, Announces He Is Leaving Microsoft
  Oct 21, 2015 by Barry Schwartz

After being fired and then rehired from Bing within a year, Microsoft’s Duane Forrester announces he is leaving the company.

 

Marketer’s Guide: B2B Marketing Automation Platforms
  Oct 21, 2015 by Search Engine Land

Do you need a marketing automation platform?

 

IAB: First Half 2015 Ad Revenues $27.5 Billion, Search Captures 50 Percent
  Oct 21, 2015 by Greg Sterling

Today the IAB (and PriceWaterhouseCoopers) released its half yearly Internet Advertising Revenue Report. Total US digital revenues were $27.5 billion for the first half of 2015. Mobile ad revenues were $8.2 billion or just under 30 percent. Search led all other categories, though its percentage share of desktop advertising is declining. A year ago, paid-search […]

 

How To Tie SEO With 3 Popular B2B Demand Generation Initiatives
  Oct 21, 2015 by Derek Edmond

Although organic search can be very effective at supporting demand generation efforts within B2B organizations, columnist Derek Edmond notes that SEO professionals are often left out of these conversations. Here’s why they shouldn’t be.

 

Study: Rich Answers Showing Up For 8.6% More Google Queries This Year
  Oct 21, 2015 by Greg Finn

Is there a potential problem in your search query? Yo, Google may solve it. Check out this study from Stone Temple that shows how Rich Answers are evolving.

 

Here’s A Free AdWords Script That Pauses Your Duplicate Broad Keywords
  Oct 21, 2015 by Daniel Gilbert

Former Googler Daniel Gilbert shares a Brainlabs script that helps you avoid disaggregated data in your AdWords campaigns.

 

Paid Search Growth Coming From North America, Though CPCs Were Flat In Q3 [Adobe]
  Oct 21, 2015 by Ginny Marvin

Adobe’s quarterly report finds Bing spend growth outpacing Google in Europe and Asia Pacific regions.

 

Advanced Tactics For Social Marketing Professionals — Don’t Miss SocialPro Next Month
  Oct 21, 2015 by Search Engine Land

Invest your time and money in a conference that will maximize your social media efforts across owned, earned and paid campaigns. Marketing Land’s SocialPro is the clear choice for hardcore social media professionals, and here’s why: Tactics for Experienced Social Marketers: SocialPro sessions go well beyond the fundamentals of social media marketing (We have a boot […]

 

Dissecting Google Conspiracy Theories
  Oct 21, 2015 by Clay Cazier

Time to break out your tin foil hat? Columnist Clay Cazier finds the elements of truth in the ideas SEO pros talk about in their most paranoid moments.

 
From Marketing Land
 
A Premium YouTube Experience, YouTube Red, Launches With Goal Of Allowing Viewers To Skip Ads & Access Offline
 
Twitter’s MoPub Launches Native Video Ads For Apps
 
Twitter Pushes App Installs With “App Spotlight” For Profiles & “Install Actions” For Timelines
 
Travel’s New Digital Funnel — How Consumer Buying Continues to Evolve
 
IAB: US Internet Ad Revenues Up 19 Percent In First Half of 2015, Driven By Mobile, Social, Video
 
Twitter Announces Native Video Ads, New App Install Features & Curation Tools
 
Stop Saying “It Depends” And Give Better Answers
 
Millennials Have Greatest Trust In Ads, Yet Are Among Heaviest Users Of Ad Blockers
 
Why Ads In Apps Can’t (And Probably Won’t) Be Blocked
 
Twitter Polls Now Available To Everyone
 
Best Practice Email Marketers Need Not Apply
 
FAQ: What We Know About The Yahoo-Google Search Deal — So Far
 
MarTech Today: AdStage Launches Labs ; Google Search App In Beta & All About Data Onboarding
 
Study: Only 3% Of Facebook News Feed Is Promoted Content
 
Yahoo Announces 2015 Q3 Earnings: Revenue Up 7% YoY At $1.22 Billion
Search News From Around The Web
 
Industry
 
Where Is Google's Back To The Future Day Logo/Doodle?, Search Engine Roundtable
 
Local & Maps
 
Local SEOs Complain It's Harder Than Ever To Find Duplicate Local Listings In Google, Search Engine Roundtable
 
Searching
 
Search Challenge (10/21/15): What are these signs and symbols?, SearchReSearch
 
SEO
 
More Google Updates: ZOMBIE Update Or Panda Rolling?, Search Engine Roundtable
 
What is the best way to measure the value of a PDF page?, Branded3
 
SEM / Paid Search
 
7 AdWords Customer Match Strategies, State of Digital
 
Awesome Results from Shopping Remarketing Lists, Metric Theory
 
How Does Match Type Impact Performance?, PPC Hero
 
Gain Techniques To Drive Engagement And ROI On Your Earned, Owned and Paid Social Campaigns.
Register for SocialPro, THE social media marketing conference and networking platform for marketing professionals. Trump the competition by learning cutting edge social media tactics. Register and save $100 with pre-conference rates, available through November 17. Get team discounts of 10%-20%.
 
Like what you see? Check out Search Engine Land's other email newsletters here.
News | SEO | SEM | Local | Retail | Social
 
This email was sent to lisab509.killerweb@blogger.com. Click here to unsubscribe or manage your subscriptions.
 
This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA
 
 
 
 

No comments: