SearchCap: Bing Halloween, Amazon Echo, AdWords Cross-Device & RankBrain

Featured story

FAQ: All About The New Google RankBrain Algorithm   Oct 27, 2015 by Danny Sullivan Google’s using a machine learning technology called RankBrain to help deliver its search results. Here’s what’s we know about it so far.

From Search Engine Land

Jet.com Dominating Halloween Costume Advertisers In Google Shopping   Oct 27, 2015 by Ginny Marvin The e-commerce start-up is making a significant push with Product Listing Ads this Halloween season.

AdWords Cross-Device Conversions Now Rolled Into Conversions Column, Available For Bid Strategies   Oct 27, 2015 by Ginny Marvin AdWords brings cross-device conversions into the fold, no longer separating it from single-device and single-browser conversion counts for reporting and bid automation.

Bing Brings On Halloween With a Spooky Map, Cortana Costume Suggestions & A Horror Movie Game   Oct 27, 2015 by Amy Gesenhues Ask Cortana “What should I wear for Halloween?” or “Guess the horror movie” to play Bing’s Halloween-themed game.

Supporting New Marketing Initiatives With Link Building   Oct 27, 2015 by Andrew Dennis One of the biggest reasons Fortune 500 companies need links is to support new marketing. Columnist Andrew Dennis explains how this works, using two big brands as examples.

Amazon Echo Now Offers Local Search With Help From Yelp   Oct 27, 2015 by Matt McGee Voice assistant offers basic business information via audio, additional details in its mobile app.

Travel’s New Digital Funnel — How Consumer Buying Continues to Evolve   Oct 27, 2015 by Search Engine Land How travelers are changing the way they search, shop and buy.

From Marketing Land

Content: It’s Not Another Channel

Mobile Vs. Desktop: Mobile Won, But You Might Still Be Losing

RankBrain: How Google Is Using Artificial Intelligence To Rank Web Pages

Hootsuite Offers Free Version Of Hootsuite Campaigns For Lead Generation

TV Producers, Advertisers Need To Leverage The Web’s Largest Focus Group: Social Data

UGC Platform Chute Can Now See

MarTech Today: Twitter’s TrueVoice, Google’s RankBrain & Next Wave Of Voice Search

Amazon Echo Gets Smarter With Local Business Listings From Yelp

Predictive Marketing Platform AgilOne Tunes Up Its Predictions Of Customer Lifetime Value

First Look: Twitter’s Promoted Moment For The Creed Movie

Search News From Around The Web

Industry

Google grants wish to a 97-year-old woman, Business Insider

The 2016 Guide to Business & Digital Marketing Conferences, kristihines.com

Local & Maps

Apple activates 'Nearby' Maps search results in 4 countries, expands Flyover support, Apple Insider

Link Building

Google Picks Up Unlinked Links But Doesn't Pass Ranking Signals, Search Engine Roundtable

Searching

Siri refuses to answer question from people not subscribed to Apple Music, Business Insider

SEO

Apps Really Are Transforming The Future of Search, State of Digital

Google Revamping Google Search Console App Data, Search Engine Roundtable

Google's RankBrain: 9 Industry Experts Weigh In, thesempost.com

Investigating Google RankBrain and Query Term Substitutions, gofishdigital.com

Using 301, 404 and 410 Redirects to Maintain Search Rankings, digitalthirdcoast.net

SEM / Paid Search

PPC Account Audit Survival Guide: Part 2, PPC Hero

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