SearchCap: Google Search App Beta, RLSA AdWords & Seasonal Links

Featured story

Google Brings RLSA To AdWords Shopping Ads With Shopping Remarketing Lists   Oct 20, 2015 by Ginny Marvin Tailor bids to past customers and visitors when they search for products on Google.

From Search Engine Land

Google Now Offers A Beta Version Of The Google Search App   Oct 20, 2015 by Barry Schwartz Google is offering a beta version of their Google Search app where you can test experimental features and give feedback to Google early on.

Research Reveals What It Takes To Rank In Mobile Search Results   Oct 20, 2015 by Jayson DeMers Columnist Jayson DeMers summarizes key takeaways from Searchmetrics’ first-ever Mobile Ranking Factors report.

Maximizing Links From Seasonal Inbound Campaigns   Oct 20, 2015 by Chris Liversidge With the holiday season looming, assessing the scope for effective SEO link building projects is top of mind for most SEOs. Columnist Chris Liversidge discusses how you can maximize your backlink gain this winter.

Prove Your Social Marketing Chops and Win a Trip to SocialPro in Las Vegas   Oct 20, 2015 by Search Engine Land See how you stack up against your peers and win an all-expense-paid trip to Marketing Land’s SocialPro 2015 and your choice of an Apple iPad Mini, an Xbox One or a Sony PlayStation 4.

From Marketing Land

Facebook Rolls Out Instant Articles To All iPhone Users, Says Android Support Is Coming Soon

Target Debuts Spooky Interactive 360-Degree Video Ads To Showcase Its Halloween Merchandise

Recognizing And Coping With Exponential Change In Marketing

Four Reasons The Mobile Web Will Force Us To Become Better Content Marketers

Much Ado About Data Onboarding: A Key to Real-Time, People-Based Marketing

5 CMOs Reveal How They Are Using Facebook To Elevate Their Brands

AdStage Labs Launches With Cross-Network Scripts And IFTTT Solutions

Consumers Buy From Amazon But Want To Buy Directly From Brands

Location Paradox: Mobile Users Recognize Its Value, But Many Won’t Share It

Consumer Content: The Breakdown Of Media Silos And Converged Marketing

MarTech Today: Teradata’s Updated Cloud; B2B & Campaign Management Platforms

Union Metrics Intros Real-Time Tool To Analyze All Of Twitterdom

GIFs Are Now Working For All Facebook Pages

Search News From Around The Web

Local & Maps

Apple Maps integrates select Amtrak routes, Boston area transit directions, appleinsider.com

Google Maps making stressful times easier, Google LatLong

Link Building

3 Highly Effective Link Building Tactics for 2015 and Beyond, Duct Tape Marketing

3 Major Sites Go Nofollow; Ripple Effect Will Follow, Threadwatch.org

Better Business Bureau (BBB) Now Nofollowing Links, Search Engine Roundtable

SEO

5 Practical Examples of Structured Data for Rich Snippets in Search Results, thesempost.com

Explaining SEO to Non-SEO People, verticalmeasures.com

Google Says Preferred Domain Setting Not Needed When Redirects Are In Place, Search Engine Roundtable

Google: Fetch As Google Partial Notice May Be Ignored When, Search Engine Roundtable

How & Why Google Rewrites Page Titles in the Search Results, thesempost.com

How to Maximize SEO Benefit without Editorial Links, semrush.com

Image SEO: alt tag and title tag optimization, Yoast

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