We want your input to help us plan our upcoming SMX West conference, which will be taking place in San Jose March 1–3, 2016. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at […]
Google recently added the ability to customize your ad based on a user’s location. Columnist and Googler Matt Lawson reveals how to take full advantage.
In the third installment of his series on the makeup of an enterprise link-building team, columnist Garrett French discusses the role of the content designer.
“Digital” is fundamentally transforming marketing. Consider: The adaptability of content when A/B testing and personalisation are applied. The increased adjacency of marketing and other departments, such as IT and sales. The scale at which successful Web campaigns can blossom in social media if we’re operationally ready for them. The precision that data affords us in […]
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