Tuesday, 6 October 2015

SearchCap: Google Targets Hacked Spam, Keyword Performance Reporting In AdWords & More

 
 
Featured story
 
Google: New Algorithm Changes "Aggressively Targeting Hacked Spam," May Impact 5% Of Queries
 

Oct 6, 2015 by Matt McGee

Company says searchers may see some search results pages that have fewer than the typical ~10 results.

 
From Search Engine Land
 

Wanted: Session Ideas For SMX West
  Oct 6, 2015 by Chris Sherman

We want your input to help us plan our upcoming SMX West conference, which will be taking place in San Jose March 1–3, 2016. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at […]

 

Five Ways To Revolutionize Your Ad Text With Google’s New Location Ad Customizers
  Oct 6, 2015 by Matt Lawson

Google recently added the ability to customize your ad based on a user’s location. Columnist and Googler Matt Lawson reveals how to take full advantage.

 

Google’s New Assortment Report Shows Retailers Which Products They’re Missing Out On
  Oct 6, 2015 by Ginny Marvin

The new report, located in Google Merchant Center, shows you the most popular items that aren’t active in your feed.

 

The SEO Maturity Curve: Enterprise Scale & Development
  Oct 6, 2015 by Jim Yu

How do you take your organization from SEO dabblers to industry leaders? Columnist Jim Yu discusses how to mature your SEO program.

 

The Content Designer: King Of The Conversation
  Oct 6, 2015 by Garrett French

In the third installment of his series on the makeup of an enterprise link-building team, columnist Garrett French discusses the role of the content designer.

 

Act Now: MarTech Europe Is Just Two Weeks Away!
  Oct 6, 2015 by Search Engine Land

“Digital” is fundamentally transforming marketing. Consider: The adaptability of content when A/B testing and personalisation are applied. The increased adjacency of marketing and other departments, such as IT and sales. The scale at which successful Web campaigns can blossom in social media if we’re operationally ready for them. The precision that data affords us in […]

 

Easier Access To Negatives And Search Terms Now In AdWords
  Oct 5, 2015 by Ginny Marvin

A handy addition of two new buttons makes navigating keyword performance reporting much quicker.

 
From Marketing Land
 
Facebook Adjusts News Feed To Load Better In The 2G World
 
Site-Optimizing Moovweb Launches Suite Of Shopping Cart-Optimization Tools
 
Yahoo Gemini Adds Retargeting For Site Visitors And App Users
 
New: Facebook Is Rolling Out Verified Badges For Local Business Pages
 
Twitter Will Start Testing “Promoted Moments” Soon
 
4 Reasons Broadcast Emails May Be Quietly Breaking Your Email Program
 
Twitter Moments Brings Featured Stories To The Masses In A Concise, Swipeable Format
 
Citing NSA Spying, European Court Kills Data Transfer Agreement Between EU & US
 
Microsoft Announces Surface Book, Surface Pro 4 & New Lumia Phones
 
Don’t Let “Mobile First” Steer You “Mobile Wrong”
 
How Intel Optimizes Pinterest For Maximum Engagement
 
Apple, Google Lead Interbrand’s Rankings Of Most Valuable Global Brands
 
Act Now: MarTech Europe Is Just Two Weeks Away!
 
Apple Pay Not Yet Paying Dividends To Apple, Says Research Report
Search News From Around The Web
 
Local & Maps
 
Google Testing Red Stars in Local 3-Pack & Mobile Results, www.thesempost.com
 
7 million check-ins!, blog.foursquare.com
 
Search Marketing
 
3 Key Takeaways from #SMX East 2015, www.komarketingassociates.com
 
8 Super-Fascinating Digital Marketing Stats Revealed at SMX East, www.wordstream.com
 
How Much Do Keywords Still Matter?, KISS Metrics
 
SEM / Paid Search
 
5 tips to drive down your CPAs, 3Q Digital
 
Google Customer Match: what does it mean for marketers?, eConsultancy
 
Match Type Battle Royale, SMX East Style!, www.clixmarketing.com
 
Workflow & Campaign Performance - Bing Updates, PPC Hero
 
Searching
 
16 Searches You Can Run on Wolfram Alpha That Don't Work on Google, Gizmodo
 
Translate text within apps thanks to the latest Android update, insidesearch.blogspot.com
 
SEO
 
Two examples of how Google penalised resellers for duplicate content, eConsultancy
 
Beyond the SEO Plateau: After Optimizing Your Website, What's Next?, moz.com
 
Gain Techniques To Drive Engagement And ROI On Your Earned, Owned and Paid Social Campaigns.
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