SearchCap: Bing Profits, Unnatural Links & B2B SEO

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Milestone: Bing Now Profitable As Windows 10 Success Boosts Usage   Oct 23, 2015 by Greg Sterling Amid the flurry of earnings released yesterday, Microsoft announced a significant milestone: Bing is now profitable. On the earnings call, Microsoft’s CFO Amy Hood said “In search, we expect Bing’s strong trajectory to continue, remaining profitable for the remainder of the year.”

From Search Engine Land

How To Recover From A Manual Action: “Unnatural Links To Your Site — Impacts Links”   Oct 23, 2015 by John E Lincoln Though Google has outlined steps for recovering from this particular penalty, columnist John E Lincoln notes that the solution isn’t as simple as it sounds. Here is his method for removing this manual action from your account.

Search In Pics: GoogleBot Army, Disneyland & Back To The Future   Oct 23, 2015 by Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

How To Increase Qualified B2B SEO Traffic In 2016 & Beyond   Oct 23, 2015 by Tom Demers Think search engine optimization doesn’t apply to B2B companies? Think again. Columnist Tom Demers discusses how.

Meet A Landy Award Winner: How Piston Won Best Integration Of Search Into Cross-Channel Marketing For Its Mophie Campaign   Oct 23, 2015 by Greg Finn The Super Bowl ad buy was just the beginning. Here’s how Piston helped Mophie end strong.

From Marketing Land

Twitter’s Promoted Moments Will Get Its First Test Sunday

Retailers: How To Engage Mobile Holiday Shoppers This Year

Why The MQL Is A Shackle

A CMO’s View: Xerox CMO Shares Strategy Behind Re-Branding One Of The World’s Top Brands

Using Tech To Boost Content Marketing ROI: Dispatch From MarTech Europe

Google’s New Shopping Insights Tool Shows Retailers Product Search Intent At The Local Level

Human Intuition Vs. Marketing Data: Forging A New Alliance

MarTech Today: 10 Marketing Tools, Instagram Launches Boomerang & RevJet’s Creative Platform

Amazon Reports Strong Q3 Earnings: AWS Income Closes In On North America Retail Business

Microsoft Q1 2016 Earnings Report: Revenue Down 12% YoY At $20.4 Billion

Alphabet (Google) Q3 Beats With $18.7 Billion, Mobile Search Revenues “Strong”

Search News From Around The Web

Link Building

Link Building Outreach in a Skeptical World - Whiteboard Friday, Moz

SEO

Did Panda Cause These Often Disavowed Sites to Rebrand and Shut Down?, thesempost.com

Google Depreciates Ajax SEO Crawling Scheme, How to Deal with It, ignitevisibility.com

Google Image Search Reporting Issues in Search Console, thesempost.com

Google Penguin Still Not Ready For Primetime Says Google, Search Engine Roundtable

Google Says 40% Of Mobile Searches Return App Indexed Results In Top Five, Search Engine Roundtable

Google Zombie Traffic: Referral Conversions Dropping, Search Engine Roundtable

SEM / Paid Search

Upcoming changes to inactive ad group CPA bids in AdWords, Google Ads Developer Blog

Search Marketing

Video: Google Updates Go Unconfirmed, Yahoo Deals With Google, Facebook Search Expands & More, Search Engine Roundtable

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