SearchCap: comScore Search Report, Waze Update & Google 4 Doodle

Featured story

Google Releases Waze Version 4.0 For iOS Users; Android Coming Soon   Oct 19, 2015 by Barry Schwartz Version 4.0 of Waze brings a new cleaner design, easier navigation, reporting, sharing and more to the popular navigation app.

From Search Engine Land

Marketer’s Guide: Enterprise Paid Media Campaign Management Platforms   Oct 19, 2015 by Search Engine Land Do you need an paid media campaign management platform?

2015 Doodle 4 Google Contest Asks Students To Create A “What Makes Me… Me” Google Logo   Oct 19, 2015 by Amy Gesenhues In a new twist, this year’s competition is opening its doors to any medium: “Students can cook, build, cut, spin, paint, or mold their doodle.”

Think Differently About RLSA & Boost Your Conversion Volume   Oct 19, 2015 by Susan Waldes How can you unlock the full potential of Remarketing Lists for Search Ads? Columnist Susan Waldes says the key is to consider audience intent.

Young Consumers Read More Reviews & Are More likely To Write Reviews   Oct 19, 2015 by Myles Anderson Columnist Myles Anderson shares key findings from a recent BrightLocal survey on the effects of age on consumption of online reviews.

Google’s PC Market Share Off Its Peak, Yet Company Seeing More Searches Than Ever   Oct 17, 2015 by Greg Sterling Yesterday, comScore released its September 2015 search engine rankings for the US market. There was almost no change in position or share from August. Google’s share hovers at just below 64 percent. However, a year ago, Google was at 67.3 percent, and Yahoo was at 10 percent. Today, Yahoo is at 12.6 percent. Google’s intervening losses […]

From Marketing Land

How A Fashion Brand Drives 20% Of Daily Online Revenue From A Single Reddit Post

Make Better Connections With Facebook’s New Message Features

Facebook Looking To Partners To Extend Reach Into Small Business Market

Content Marketing Lessons From Hollywood A-Listers

MarTech Today: IAB’s L.E.A.N. Ads; Advanced Tech SEO & Safe Harbor’s Purgatory

Teradata Looks To Supercharge Its Marketing Cloud With New DMP Acquisition

Amazon Sues 1,114 Fiverr Users For Offering To Write Fake Product Reviews

Jive Offers Assignments And Rewards For Brand Advocates In Its Social Communities

Search News From Around The Web

Industry

Google's Top Contributor Summit 2015 Begins, Search Engine Roundtable

Guy Sues Google And Bing For Returning Photos Of Him In Search Results, TechDirt

SMX Israel Morning Keynote: Juan Felipe Rincón; Q&A On Google Manual Actions, Search Engine Roundtable

Local & Maps

Google Best Practice For Different Businesses in the Same Dashboard, Mike Blumenthal

Link Building

Link building from a holistic SEO perspective, Yoast

Searching

Answer: Fountains with something other than water?, SearchReSearch

Bing Testing Thumbnails in Related Searches, thesempost.com

SEO

Google Penalties: The Complete Guide, Pedro Dias

Polyglot Googlebot: Google Recommends Different URLs For Translated Pages, Search Engine Roundtable

SEM / Paid Search

Launched: Bing Ads Platform Health Updates, Bing Ads Blog

How PPC And CRO Work Together, PPC Hero

Optimizing Bing Shopping Campaigns - Part 2, thesempost.com

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