By the end of October, searching on Google in Safari on iOS 9 will provide deep links into apps, when appropriate and where publishers have taken action.
There’s often a lot of confusion surrounding quotes made by Google representatives, but there doesn’t have to be. Columnist Jenny Halasz discusses how to effectively analyze and interpret such statements.
Businesses in the Home and Auto Services category have unique characteristics that define certain local search and marketing practices. Columnist Wesley Young examines these practices and identifies opportunities for improvement for those businesses with similar profiles.
Marketers need to overcome many challenges when adopting marketing technologies. Getting C-suite buy in, crafting an effective strategy, developing capable people, re-engineering the organisation, securing adequate funding… and the list goes on. MarTech: The Marketing Technology Conference is here to help you overcome those challenges. The presentations, keynotes and roundtables are designed to deliver actionable […]
Following in the footsteps of MapQuest last year, Yahoo Small Business is outsourcing local listings management to Yext. Late last week Yahoo notified customers of the impending change in email: Yahoo is thrilled to announce that we have partnered with Yext to manage your Local Basic Listing moving forward. Some of the benefits you can […]
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