SearchCap: Local SEO, Link Building & Negative Keywords

Featured story

How Enterprises Should Approach Link Building   Oct 2, 2015 by Bill Hunt Contributor Bill Hunt recaps a session from SMX East in which Joe Oliver and Cody Cahill from Page One Power explain the different strategies required for success in enterprise-level link building.

From Search Engine Land

How I Saved $1M Using Negative Keyword Lists   Oct 2, 2015 by Carrie Albright Is it worth it to use negative keyword lists? Columnist Carrie Albright shares her thoughts, plus an example that saved one client big-time.

Know Thy Enemy: Local SEO & The Art of War   Oct 2, 2015 by Marcus Miller What lessons from military strategy can be applied to local search marketing? Columnist Marcus Miller explores.

Search In Pics: Google Heineken, Panda Plate & SMX At B.B. Kings   Oct 2, 2015 by Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

From Marketing Land

YouTube Shopping Ads To Expand Beyond Merchants’ Own Videos

Attribution Beyond The Last Click: A SMX East Session Recap

How Omni-Channel Marketing Can Help Travel Brands Fly Farther, Faster

Look Back To Look Ahead: Tips For A Lucrative Holiday Shopping Season

Search News From Around The Web

Local & Maps

Google Hotel Finder Results Now Show Relative Deal Pricing, Search Engine Roundtable

Link Building

Google Says Disavowing IP Address Won't Expand To The Hostname, Search Engine Roundtable

Using Social Media as Your Primary (or Only) Link Building Tactic Probably Won't Work - Whiteboard Friday, Moz

Searching

Google tests a new fixed search bar, allgoogletesting.blogspot.com

Weekly update 71: Unfinished Instant Answers and Help Fixing Bugs!, DuckDuckGo Blog

SEM / Paid Search

Landing Page Myths: When Not to Follow Best Practices, Renegade Search

Search Marketing

Video: Google Penguin, Panda, Authorship, First Click Free & More, Search Engine Roundtable

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