Tuesday, 13 October 2015

SearchCap: Bad Link Building, Landy Award Winner & Festive Paid Ads

 
 
Featured story
 
10 Worst Link-Building Habits
 

Oct 13, 2015 by Julie Joyce

Are you guilty of any of these bad link-building habits? Julie Joyce discusses 10 of the worst ones she’s seen in her own experience.
 
From Search Engine Land
Holidays Are Comin’: Preparing Your Paid Search Programs For The Festive Season
Oct 13, 2015 by Laura Collins

Time to start planning those Black Friday campaigns! Columnist Laura Collins shares her tips for getting the most out of your paid search campaigns this holiday season.
Meet A Landy Award Winner: How SearchMarketers.com Won Overall Small Business SEM Initiative For Its Surf Air Campaign
Oct 13, 2015 by Ginny Marvin

Granular targeting and key technology integrations helped increase memberships for the agency’s client Surf Air.
 
From Marketing Land
Email Delivery Report Finds 21% Of Marketing Emails Fail To Reach Consumer Inboxes
Watch Out, YouTube: Facebook Is Finally Building A Video Hub
Don’t Waste Marketing Leads: Achieve Revenue Goals With Sales Enablement
iOS 9 Content Blocking Reports For Google Analytics
Twitter CEO Jack Dorsey Confirms Company Will Lay Off 336 Employees
Can The Timehop Concept Work For Email Marketing?
Simply Measured Acquires Social Intelligence Firm DataRank
Mobile CPMs Now Higher And Growing Faster Than Desktop [Study]
Report: Mobile To Dominate Programmatic Advertising, Leave Desktop In The Dust
Virtual Reality: Google Cardboard vs. Facebook’s Oculus Like Android vs. iOS
What Marketers Need To Know About Facebook’s New & Existing Product Ads
Search News From Around The Web
Industry
Pierre Far Leaves Google After Almost Five Years, Search Engine Roundtable
Local & Maps
New Local Search and Deeper Crawl Features Give Marketers and SEOs Better Data, GinzaMetrics
From sea to shining sea with Street View, Google LatLong
Google Maps New Interface Has A Collapsable Search Box, Search Engine Roundtable
Numbering the points on a Path or Polygon with KML, Google Earth Blog
Link Building
How To Leverage Social Networking For SEO: Link Building, koozai.com
SEO
10 Ways to Use CrazyEgg for Smarter Local SEO, LocalVisibilitySystem.com
3 Common Reasons Why You're Afraid To Start A Freelance SEO Career, Ahrefs
Google Search Console To Get More Accurate, Faster & Useful Reports, Search Engine Roundtable
Google Search Console Updates Data Anomalies Page, thesempost.com
Google Wants To Know How You Understand The Content Keywords Search Console Report, Search Engine Roundtable
SEO Best Practices for On Page Ranking, ProBlogger
SEM / Paid Search
AdWords API v201502 sunset reminder, Google Ads Developer Blog
How to Pivot PPC Bidding When Goals Shift, Metric Theory
Index Census And Trends Data For PPC Insights, PPC Hero
 
Gain Techniques To Drive Engagement And ROI On Your Earned, Owned and Paid Social Campaigns.
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