Native advertising. Influencer marketing. Paid endorsements. Nothing is wrong with these tactics on social media and in other marketing channels, as long as you’re staying within the rules of disclosure. Are you? Or are you unclear on those rules? Good news for the confused and uncertain! The US Federal Trade Commission (FTC) is speaking at […]
For many SEOs, keyword research starts and ends with the Google AdWords Keyword Planner. But columnist Dan Bagby believes we need to go deeper for optimal results.
Oct 28, 2015 by Sponsored Content: HP Marketing Optimization
The most important component to powerful marketing has always been understanding the wants and needs of your audience, then delivering on them. We’re in an era that’s providing businesses with unprecedented access to information about their customers’ behavior, and it’s also becoming increasingly easy to automate interaction. A key thing to remember is that at […]
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