Wednesday, 28 October 2015

SearchCap: AdWords Turns 15, Internet Archive Grant & SEMPO Report

 
 
Featured story
 
SEMPO State Of The Industry Report 2015 Results
 

Oct 28, 2015 by Barry Schwartz

Check out the latest data on the search marketing industry from SEMPO.

 
From Search Engine Land
 
The Wayback Machine Gets Grant To Rebuild & Add Keyword Search
  Oct 28, 2015 by Barry Schwartz

The Internet Archive’s Wayback Machine will be rebuilding the service from the ground up.

 
FTC Talks Staying Safe With Social Media Endorsements At SocialPro. Just 3 Weeks Away!
  Oct 28, 2015 by Search Engine Land

Native advertising. Influencer marketing. Paid endorsements. Nothing is wrong with these tactics on social media and in other marketing channels, as long as you’re staying within the rules of disclosure. Are you? Or are you unclear on those rules? Good news for the confused and uncertain! The US Federal Trade Commission (FTC) is speaking at […]

 
Google AdWords Turns 15: A Look Back At The Origins Of A $60 Billion Business
  Oct 28, 2015 by Ginny Marvin

AdWords launched with 350 advertisers in 2000. Today, more than one million advertisers generate tens of billions in revenue for the company.

 
Keyword Research Beyond The Numbers
  Oct 28, 2015 by Dan Bagby

For many SEOs, keyword research starts and ends with the Google AdWords Keyword Planner. But columnist Dan Bagby believes we need to go deeper for optimal results.

 
How To Get Personal With Your Prospective And Current Customers
  Oct 28, 2015 by Sponsored Content: HP Marketing Optimization

The most important component to powerful marketing has always been understanding the wants and needs of your audience, then delivering on them. We’re in an era that’s providing businesses with unprecedented access to information about their customers’ behavior, and it’s also becoming increasingly easy to automate interaction. A key thing to remember is that at […]

 
From Marketing Land
 
Report: The Promise Of Big Data Is Recognized But Rarely Realized
 
Yandex 3Q 2015 Earnings Report: Revenue Up 18% YoY For The Quarter At $233.1 Million
 
Top 5 Tips For Interpreting And Acting On Attribution Reports
 
Behaviorally-Triggered Email Marketing: It’s Easier Than You Think
 
Startup HyPR Scores $5 Million, Unveils Influencer Search Engine And Readies “Programmatic” Marketplace That Vets Everyone
 
Retailers: Give Yourself The Gift Of Mobile Optimization This Holiday Season
 
MarTech Today: Google’s RankBrain, Chute’s New Eyes & Amazon Echo Gets Smarter
 
Customer Engagement Provider Moxie Software Unveils Its Concierge-Like Service for Online Storefronts
 
Twitter Hopes To Sell Moments & Woo More Users With World Series Ads
 
Revenue Is Up, But Twitter Is Still Struggling In Slow Growth Mode
 
Apple Beats Expectations With $51.5 billion Quarter, 48 Million iPhones Sold
Search News From Around The Web
 
Industry
 
Meet Google’s artificial intelligence chief, Fortune
 
What Is GoogleBot's Favorite Color?, Search Engine Roundtable
 
Local & Maps
 
Video: Deep Dive on Links and Local Marketing, Local University
 
Link Building
 
Google: It's Not Too Late To Clean Up Your Links Before The Next Penguin Update, Search Engine Roundtable
 
Searching
 
Search Challenge (10/28/15): Fake or real? How would you know?, SearchReSearch
 
SEO
 
Featured Snippet Signals - Which Signals Does Google Use When Displaying a Featured Snippet?, hmtweb.com
 
Google Analytics SEO Report Not Set Is Not A Bug, Search Engine Roundtable
 
Google Has Shown Some Old Messages To New Verified Users, Search Engine Roundtable
 
How to Find Your Site's Featured Snippets in Google Search Results, thesempost.com
 
SEO for Your E-Commerce Website: 7 Considerations, semrush.com
 
Why All SEOs Should Unblock JavaScript & CSS... And Why Google Cares, Moz
 
SEM / Paid Search
 
3 PPC Terrors for Halloween (and How to Avoid Them), Metric Theory
 
5 Fascinating Paid Search Insights from Bing Ads Connect, WordStream
 
AdWords Customer Match, PPC Hero
 
Search Marketing
 
Click probabilities in the Google SERPs, sistrix.com
 
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