SearchCap: Bing Ads Editor Upgraded, Holiday PPC Success Tips & More

Featured story

Bing Ads Editor Gets An Update With More Horsepower   Oct 5, 2015 by Ginny Marvin Faster processing speed for accounts of all sizes promised with BAE version 10.9.

From Search Engine Land

Bing Ads Updating Segmentation Reporting: Call For Early Testers   Oct 5, 2015 by Ginny Marvin Access segmentation reporting from the campaigns tables rather than having to dig into the Reports section of the UI.

The New Customer Journey: Think Local, Act Mobile — October 15 Webcast   Oct 5, 2015 by Search Engine Land Combine location, search and behavior targeting to deliver more relevant mobile ads and offers to consumers on-the-go.

3 Experts Share Their Secrets For PPC Success During The Holidays   Oct 5, 2015 by Frederick Vallaeys Columnist Frederick Vallaeys recaps a session from SMX East in which paid search experts give advice for getting the most out of your seasonal SEM campaigns.

Why Video Ads In Google’s Search Results Are Closer Than Ever   Oct 5, 2015 by Pauline Jakober Though Google has not confirmed it, columnist Pauline Jakober believes there are many signs pointing to a future in which search ads might include video.

Bing Ads Updates UET Conversion Tracking: Clearer Set-Up, More Features   Oct 2, 2015 by Ginny Marvin The update makes for a more intuitive implementation. Current Universal Event Tracking users should review all feature updates.

From Marketing Land

The New Customer Journey: Think Local, Act Mobile — October 15 Webcast

A Proposed Protocol For Ethical Ad Blocking

Ethical Mantra “Don’t Be Evil” Becomes “Do The Right Thing” For New Google Parent

3 Key Strategies To Quickly Build An Email List By Blogging

Twitter Names Jack Dorsey CEO, Pushing To The Future With A Name From Its Past

Pinterest Extends Buyable Pins To More E-Commerce Platforms & Merchants

Snapchat Will Charge Brands To Make Their Mark On Your Silly Selfies

The Ad-Blocking Holiday Diet

Amazon Announces End Of Text Ads Program Two Months After Its Launch

Search News From Around The Web

Industry

Cortana won’t be available on the Xbox One until next year, The Verge

Search Marketing

Google's PageSpeed Insights Tool Now Reports on App Interstitials, www.thesempost.com

SEM / Paid Search

4 Things Fantasy Football Can Teach You About PPC Management, www.seerinteractive.com

New AdWords Customer Match Beats Out Facebook Custom Audience Match Rate, www.wordstream.com

Searching

Answers Before You Search: Knowledge Graph Results Come to Chrome Omnibox, www.iprospect.com

SiliconBeatApple to Siri: Time to get smarter, www.siliconbeat.com

SEO

7 Low-Hanging Fruits that any SEO can Fix, Search Engine Journal

Being Outranked by a Scraper Site? Google Says it's Your Problem, Search Engine Watch

Google Panda & low quality pages, Yoast

Scraper Or Content Theft Out Ranking You, The Original Source? Google Says Something Is Wrong With Your Site., Search Engine Roundtable

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