Thursday, 8 October 2015

SearchCap: Duplicate Content Study, German’s Google Tax & Bing Ads Syndication

 
 
Featured story
 
Bing Ads Announces Syndication Deal With AdMarketplace, Gumtree.com
 

Oct 8, 2015 by Ginny Marvin

Deals expand reach for Bing Ads advertisers in search results on US and UK digital properties.

 
From Search Engine Land
 
Pinterest Aims Internationally With Localized Search Update
  Oct 8, 2015 by Martin Beck

Company is serving customized search results for French, German, Portuguese and Japanese users.

 
2015 US Search Award Winners Announced
  Oct 8, 2015 by Ginny Marvin

22 firms and individuals recognized for their accomplishments in search engine marketing

 
Google Now, Microsoft Cortana & The Predictive Search World: Recap From SMX East
  Oct 8, 2015 by Benjamin Spiegel

Contributor Benjamin Spiegel recaps a presentation from SMX East about the growth of predictive search technologies and the resulting opportunities and issues for search marketers to consider.

 
German Newspaper Publisher Trying Bring Failed “Google Tax” To All Of Europe
  Oct 8, 2015 by Greg Sterling

Disruptive technologies are often met with lobbying efforts to block them by vested interests trying to preserve the status quo. One such example is the unsuccessful effort by taxi companies to use the law to hold back Uber’s advance, especially in Europe. Another is the European newspaper industry’s efforts to boost sagging revenues […]

 
Only 3 Weeks Until SMX Israel, Taking Place In Jerusalem
  Oct 8, 2015 by Barry Schwartz

Don’t miss the best search marketing conference in the Middle East, SMX Israel, on November 1, 2015, in Jerusalem.

 
Discover Unprecedented Social Media Tactics At SocialPro. Rates Increase Next Week!
  Oct 8, 2015 by Search Engine Land

Join hard-core practitioners at Marketing Land’s SocialPro, the conference designed to empower you with razor-sharp social media marketing tactics. Hear why you shouldn’t miss SocialPro, from Marketing Land’s founding editor, Danny Sullivan: The 20+ session agenda provides unrivaled social media tactics that drive business growth, engagement and competitive advantage. We know your time is precious — […]

 
The Verdict Is In: Internet Searches Gaining Traction In Legal Referrals
  Oct 8, 2015 by Will Scott

Though consumers still commonly rely on word of mouth to find an attorney, columnist Will Scott notes that the internet is becoming an increasingly important source for potential clients, particularly the younger generation.

 
Study: 29% Of Sites Face Duplicate Content Issues & 80% Aren’t Using Schema.org Microdata
  Oct 8, 2015 by Greg Finn

A new study shows that duplicate content issues still rage on, and while people are talking about Schema markup, only 20 percent of sites have implemented it.

 
Medical Professional Targeting Diagnosis: Psychographic Hot House
  Oct 8, 2015 by Sponsored Content: aimClear

Doctors and nurses are similar to air, in that they’re vital, and you don’t miss them until you need them. If you’re in the pharma industry or manage a medical supply store that offers medical equipment to professionals (scrubs/uniforms, shoes, stethoscopes, otoscopes, blood pressure cuffs, pulse oximeters and so on), medical professionals are the air […]

 
From Marketing Land
 
PebblePost’s New Platform Brings Direct Mail Into The Age Of Quick Retargeting
 
Pinterest Localizes Search For Its Large International Audience
 
Facebook Explains How “Reactions” Emoji Will Influence News Feed Reach
 
Amazon Is the Starting Point For 44 Percent Of Consumers Searching For Products. Is Search Losing, Then?
 
Facebook Goes Beyond Like With Reactions: Testing Love, Haha, Yay, Wow, Sad & Angry Emoji
 
The Importance Of Diversity In An Agency Team
 
3 Attention Metrics That Put Online Engagement In The Spotlight
 
Mix It Up: 75 Content Ideas To Keep Visitors Engaged
 
Medical Professional Targeting Diagnosis: Psychographic Hot House
 
Survey: Personalization & Relevance Increasingly Overlap In Consumers’ Minds
Search News From Around The Web
 
Local & Maps
 
Video: Deep Dive Into the New Google Local 3-Pack & Review of Its Impact, Local University
 
A New App for New Delhi, Official Google India Blog
 
Link Building
 
Social Signals Suck: Why Google Still Prefers The Gameable Link, Search Engine People
 
Searching
 
Improving YouTube video thumbnails with deep neural nets, Official Google Research Blog
 
Time waster alert: Google for iOS now plays GIFs in image search, The Next Web
 
SEO
 
Google Recommends Fixing Panda By Improving Content, Not Removing Content, Search Engine Roundtable
 
How to Perform a Citation Audit for Local SEO, verticalmeasures.com
 
Ongoing Chatter On Google Ranking Fluctuations & Changes, Search Engine Roundtable
 
Possible Bing Search Update This Week Also, Search Engine Roundtable
 
To Fix Panda, Better to Improve Quality Content Than Remove Pages, thesempost.com
 
Webinar/Hangout: Google On Duplicate Content, Search Engine Roundtable
 
What Wikipedia's Google Ranking Means for Your Business, Convince and Convert
 
Why I'm Recycling My Old Content (And You Should Too!)., SuccessWorks
 
SEM / Paid Search
 
10 Reasons Wikipedia Outranks You, Leverable SEO
 
Campaign Tracking Without Going Crazy: Keeping Order in AdWords Optimization, Moz
 
Gain Techniques To Drive Engagement And ROI On Your Earned, Owned and Paid Social Campaigns.
Register for SocialPro, THE social media marketing conference and networking platform for marketing professionals. Trump the competition by learning cutting edge social media tactics. Register and save $200 with early bird rates, available through October 17. Get team discounts of 10%-20%.
 
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