Wednesday, 30 September 2015

SearchCap: Google App Indexing API Boost, AdWords Audience Insights & Google News SEO

 
 
Featured story
 
New AdWords Audience Insights Report Offers Deeper Dive Into Audience Demographics
 

Sep 30, 2015 by Amy Gesenhues

Google VP Brad Bender says the new tool – which includes details like interests, locations and device usage – is currently rolling out.

 
From Search Engine Land
 

Google Adds Additional Ranking Boost For Using App Indexing API
  Sep 30, 2015 by Barry Schwartz

Google announced a new ranking boost for App Indexing, as well as a new iOS indexing protocol and Search Console features.

 

5 Mistakes SEOs Still Make With Links & Content
  Sep 30, 2015 by Pratik Dholakiya

Columnist Pratik Dholakiya discusses common SEO mistakes that could be costing you traffic and explains what to do about them.

 

Using Component Metrics In Your SEO Analysis
  Sep 30, 2015 by Chris Liversidge

Metrics are necessary, but looking at them in isolation can be misleading. Columnist Chris Liversidge shows how combining metrics can give you better context.

 

How To Resolve Issues With Flexible Bid Strategies In AdWords
  Sep 30, 2015 by Christi Olson

Experiencing performance issues with AdWords that you can’t explain? Columnist Christi Olson recommends checking your Flexible Bid Strategy statuses.

 

At Nexus Hardware Event Google Shows Now On Tap & Expanded Voice Actions
  Sep 30, 2015 by Greg Sterling

Yesterday Google held its Nexus and Android hardware release party. Most of the attention and coverage was focused on the devices introduced: the Nexus 5X and 6P phones, the Pixel C Android tablet and various Chromecast devices. However there was also a discussion or reintroduction of features associated with the “Marshmallow” update to Android OS. […]

 

Why Some Might Think Google Is Hostile To The Daily Show
  Sep 30, 2015 by Barry Schwartz

Does Google dislike The Daily Show? Why is it showing a negative description of the popular late night show?

 

Google News Publishers No Longer Require Three-Digit Numbers In URLs
  Sep 30, 2015 by Barry Schwartz

After years of Google News requiring URLs to contain 3-digits, Google has finally dropped that requirement.

 

Communication & Transparency In Enterprise Link Building
  Sep 30, 2015 by Andrew Dennis

Columnist Andrew Dennis reminds us that the foundation of any successful link building campaign is a strong and open relationship between client and agency.

 

Google Search Console Changes URL Removal Language To “Temporarily Hide”
  Sep 30, 2015 by Barry Schwartz

Google clarifies the URL removal tool through new language in the Google Search Console.

 

Google News “First Click Free” Gets Less Free To Appease Publishers
  Sep 30, 2015 by Barry Schwartz

Google’s First Click Free program drops user access requirements from 5 to 3 free clicks.

 

MarTech Europe Is 3 Weeks Away! Register & Save £100.
  Sep 30, 2015 by Search Engine Land

Nearly 60% of marketers are not fully utilizing their marketing technologies, according to a recent study. Selecting and on-boarding the systems that promise to deliver exceptional customer experiences is just the beginning; rubber meets road when the organisation, people and culture are aligned to effectively apply them. Continue on the journey of achieving the full potential […]

 
From Marketing Land
 
Rentrak And comScore To Merge Creating Broad Media Measurement Firm
 
Attribution Should Be About Contribution Chains Rather Than Awarding Credit
 
Is There Such A Thing As Too Native?
 
Google Enhances Dynamic Remarketing Ads To Adjust Across Devices
 
Google’s Brad Bender On The Problem With Ad Blockers
 
Google Display Network Will Charge Only For Ads That Are Viewed
 
Why A Baseline Is Essential To Accurate Marketing Attribution
 
How Innovation Changes The Ps Of Marketing
 
Twitter Rolling Out Buy Now Buttons Widely With Shopify, Demandware & Bigcommerce Partnerships
 
A Step-By-Step Guide To Becoming An Influencer In Your Industry
 
SMX East: Google Announces AdWords Audience Insights, 100% Viewability For Google Display Network & More
 
MarTech Europe Is 3 Weeks Away! Register & Save £100.
 
Report: Twitter Plans To Allow Tweets Longer Than 140 Characters
 
IAB To Help Publishers Fight Ad Blocking, Says It’s Still Considering Legal Action
Search News From Around The Web
 
Industry
 
Google search chief Amit Singhal looks to the future, BBC News
 
PROST! SEOktoberfest 2015 Münich: #Brotherhood, #Strong, aimClear Blog
 
Local & Maps
 
Google My Business (GMB) Dashboard Gets a Facelift, Imprezzio Marketing
 
Google Maps Comes To Apple Watch, TechCrunch
 
Google My Business Updates Navigation & Interface, Search Engine Roundtable
 
Never be late for a very important date, Google Lat Long
 
Searching
 
Google Weblight - Move Fast, Break Things?, PriceBaba.com Blog
 
Google's algorithm for happiness, CNN.com
 
Search Challenge (9/30/15): Thinking outside the box, SearchReSearch
 
Why aren’t cats loyal? You asked Google – here’s the answer, The Guardian
 
SEO
 
Ask Yoast: do I need to optimize all of my product pages?, Yoast
 
Google Repeats; We're Still Experimenting With A Mobile Only Index, Search Engine Roundtable
 
Search Fatigue and Queries of Last Resort, SEO Theory
 
SEM / Paid Search
 
5 Ways Conversion Reporting Could Be Misleading Optimizations, PPC Hero
 
Search Marketing
 
5 Crucial Considerations for Setting 2016 Marketing Budgets, Metric Theory
 
Gain Techniques To Drive Engagement And ROI On Your Earned, Owned and Paid Social Campaigns.
Register for SocialPro, THE social media marketing conference and networking platform for marketing professionals. Trump the competition by learning cutting edge social media tactics. Register and save $200 with early bird rates, available through October 17. Get team discounts of 10%-20%.
 
Like what you see? Check out Search Engine Land's other email newsletters here.
News | SEO | SEM | Local | Retail | Social
 
This email was sent to lisab509.killerweb@blogger.com. Click here to unsubscribe or manage your subscriptions.
 
This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA
 
 
 
 

No comments: