Metrics are necessary, but looking at them in isolation can be misleading. Columnist Chris Liversidge shows how combining metrics can give you better context.
Yesterday Google held its Nexus and Android hardware release party. Most of the attention and coverage was focused on the devices introduced: the Nexus 5X and 6P phones, the Pixel C Android tablet and various Chromecast devices. However there was also a discussion or reintroduction of features associated with the “Marshmallow” update to Android OS. […]
Columnist Andrew Dennis reminds us that the foundation of any successful link building campaign is a strong and open relationship between client and agency.
Nearly 60% of marketers are not fully utilizing their marketing technologies, according to a recent study. Selecting and on-boarding the systems that promise to deliver exceptional customer experiences is just the beginning; rubber meets road when the organisation, people and culture are aligned to effectively apply them. Continue on the journey of achieving the full potential […]
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