SearchCap: Wikipedia Traffic Study, Converting SEO Non-believers & Google’s Autumn Doodle

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"Baidu Windows 10 Express" Deal Makes Baidu The Search Default For Windows In China   Sep 23, 2015 by Danny Sullivan Deal will see special promotion of Windows when people search for it on Baidu, leading to the Baidu-oriented version. Baidu also to be homepage.

From Search Engine Land

Study: Despite Wikipedia’s Visibility Decline In Google, It Still Shows Up More Often Than Google Properties   Sep 23, 2015 by Barry Schwartz A new study from Stone Temple Consulting validates previous studies showing Wikipedia’s Google traffic is declining.

Converting SEO Non-Believers: How To Overcome Objections And Get The Budget   Sep 23, 2015 by Clay Cazier Columnist Clay Cazier shares his advice for getting buy-in from those who don’t see the value in search engine optimization.

Keywords Are Back For Google Shopping Campaigns!   Sep 23, 2015 by Daniel Gilbert Columnist Daniel Gilbert presents a new free script from Brainlabs that will let you manage your Google Shopping campaigns with keywords.

Mobile Wallets, GPS & Beacons: How To Dominate The “Next Moment” Of Local Search   Sep 23, 2015 by Adam Dorfman Mobile search is focused on capturing users in the moment they’re searching for you, but what about after that? Columnist Adam Dorfman discusses how location-based technology can keep consumers engaged with your brand.

Relaunching Your Site? Don’t Even Think About It Without A Solid SEO Game Plan!   Sep 23, 2015 by Stephan Spencer Relaunching your website can have serious consequences for your search engine optimization if not planned carefully. Luckily, columnist Stephan Spencer has provided a comprehensive guide to ensure a smooth transition.

Ticket Options To Attend SMX East Next Tuesday — Learn More!   Sep 23, 2015 by Search Engine Land SMX East kicks off next Tuesday, September 29, in New York City. With 50+ innovative sessions and keynotes, networking activities and presentations from leading providers, you’ll get the search marketing tactics and solutions you need to exceed your goals. SMX East offers flexible pass options to fit your needs, budget and schedule.

Autumnal Equinox Google Doodle Marks The First Day Of Fall   Sep 23, 2015 by Amy Gesenhues Designed by guest artist Kirsten Lepore, the logo uses a collection of autumn vegetables to usher in the fall season.

Webinar: Global Content Marketing for Enterprise   Sep 22, 2015 by Search Engine Land Learn how the big guys have mastered content marketing at scale.

From Marketing Land

Facebook Brings 360-Degree Video To The News Feed

Wendy’s Challenges BBQ Fans To #CrackTheMasters In Interactive Video Ads For Limited-Time Pulled Pork Offerings

Facebook Ad Revenues Expected To Grow 42 Percent in 2015, Twitter Growth Estimates Lowered

Study Finds Both Widespread Programmatic Adoption And Lack Of Understanding How It Works

Apps Eat Digital Media Time, With Top 3 Capturing 80 Percent

The Social Media Shiny Object Syndrome

Ad Blocking: Simply A Symptom Of Advertising’s Lack Of Creativity

Brandwatch Unveils Social Indices, A Ranking Of Brands’ Social Strength

Participate in Our Audience Survey & Enter To Win A $50 Amazon Gift Card

Facebook Is Expanding Instant Articles & Washington Post Will Publish All Its Stories There

Instagram Hits 400 Million Monthly Active Users

Honda Follows Through Online After Debut Of Stunning 2-Minute “Paper” Animated TV Spot

Search News From Around The Web

Industry

Bing brings some of its magic to help you achieve even more with Office 2016, Bing Search Blog

Introducing Brotli: a new compression algorithm for the internet, Google Open Source Blog

Search Marketing

3 Steps for Social & Search Marketing Integration, Search Engine Journal

Searching

The Site Search SNAFU Even The Biggest Sites Make, Get Elastic

SEM / Paid Search

3 Things To Know About Adwords Structured Snippets, Search Engine People

3 Ways Custom Labels Improve Product Ads ROI, PPC Hero

7 Advanced Ways to Turbocharge AdWords for Breakout Performance, Kiss Metrics

An Introduction To Keyword Match Types In Google AdWords, Koozai

Making sense of Google Analytics: 10 tips for small businesses, Constant Contact

Marin Bulk Uploading: a Troubleshooting Guide, 3qDigital

Maximize Your Google Analytics with These Helpful Add-Ons, Kiss Metrics

SEO

8 Takeaways from the 2015 SEO Ranking Factors, Search Engine Journal

Google Glossary: Revenge of Mega-SERP, Moz

Helping hacked sites with reconsideration requests, Google Webmaster Central Blog

SEO friendly URLs, Yoast

Don’t Miss Out On SMX East, Starting Next Week In NYC! Be a part of the largest search marketing conference, Search Engine Land's SMX East. The 50+ session agenda covers the latest tactics in paid search, SEO, mobile, analytics and more. Register by September 28 for an All Access Pass and pay the low pre-conference rate of $1795. Come as a team and save more with group discounts of 10%-20%.

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