Monday, 28 September 2015

SearchCap: User Science Behind Long-Form Content, Bid Boosting On Bing & Google’s Customer Match

 
 
Featured story
 
Google Announces Customer Match: Upload Email Lists For Search, Gmail, YouTube Ad Targeting
 

Sep 28, 2015 by Ginny Marvin

Customer Match marks the first time advertisers will be able to set bids and create specific ads tailored to customer audience segments built with first-party data.

 
From Search Engine Land
 
The SEO And User Science Behind Long-Form Content
  Sep 28, 2015 by John E. Lincoln

Nobody wants to read long pages of content on the internet, right? Columnist John Lincoln disagrees, providing compelling evidence that this type of content not only gets read, but also ranks and converts well.

 
Bid Boosting On Bing: Discover The Untapped Value
  Sep 28, 2015 by John Cosley

Are you using bid modifiers in your Bing Ads campaigns? Columnist John Cosley explains what bid modifiers are and how bid boosting works.

 
Final Chance: SMX East Starts Tomorrow! All Access & Expo+ Passes Still Available.
  Sep 28, 2015 by Search Engine Land

Gear up for the world’s largest search marketing conference: SMX East in NYC this week! Learn cutting-edge tactics in areas including paid search, SEO and social that will drive ROI, conversions, traffic and engagement. Our comprehensive agenda consists of 50+ sessions designed to make you a proficient and successful search marketer.

 
Desktop Search: Google May Have Peaked Last Year According To comScore
  Sep 25, 2015 by Greg Sterling

Late this afternoon comScore released its monthly report on US desktop search market share. Google controlled 63.8 percent of all PC search volume in August. Microsoft (Bing) had 20.6 percent and Yahoo saw 12.7 percent. Bing was up a fraction of a point at Google’s apparent expense, while Yahoo was flat.

 
From Marketing Land
 
Up A Half Million In Six Months, Facebook Says It Now Has 2.5 Million Advertisers
 
Choosing The Right Call To Action: What Do We Need To Ask Of Our Subscribers?
 
The Many Faces Of Programmatic Ad Fraud
 
A CMO’s View: How The World Surf League Is Building Its Brand One App Download At A Time
 
Google’s Universal App Campaigns Now Available To All Advertisers In AdWords
 
Sports Brands Jump Aboard Twitter Native Polling Test
 
Google To Let Advertisers Upload And Target Email Lists In AdWords With Customer Match
 
Morgan Stanley: No, Apps Aren’t Winning. The Mobile Browser Is.
Search News From Around The Web
 
Industry
 
Google's 17th Birthday, Google
 
Link Building
 
Build Links Using Content Marketing, Search Engine Journal
 
Google Implies Linking Externally Doesn't Benefit Your Rankings, Search Engine Roundtable
 
Local & Maps
 
Google Local Search Phone Hack, Mike Blumenthal
 
Google Maps and Aclima just committed to mapping air pollution in California, Quartz
 
Search Marketing
 
Scraping and Cleaning Your Data with Google Sheets: A Closer Look, Moz
 
Search vs Social: Where Should You Be Spending Your Advertising Budget?, Jeff Bullas
 
Searching
 
Through the Google lens: Search Trends Sept 18–24, Official Google Blog
 
Google Translate tool has changed the way I travel, Tech Insider
 
Bing predicts the most popular fall TV shows and releases new entertainment experiences, Bing Search Blog
 
SEM / Paid Search
 
18 Plugins to Speed up Your Google Analytics Implementation, Search Engine Journal
 
Are Multi-Channel Efforts Undermining Your PPC?, PPC Hero
 
PPC Strategy Through Expansion and Reviews, PPC Hero
 
Yahoo Unveils New Technology Offerings at Advertising Week, Yahoo Tumblr
 
SEO
 
How To Optimize for iOS9 Spotlight Search, Local SEO Guide
 
Don’t Miss Out On SMX East, Starting Next Week In NYC!
Be a part of the largest search marketing conference, Search Engine Land's SMX East. The 50+ session agenda covers the latest tactics in paid search, SEO, mobile, analytics and more. Register by September 28 for an All Access Pass and pay the low pre-conference rate of $1795. Come as a team and save more with group discounts of 10%-20%.
 
Like what you see? Check out Search Engine Land's other email newsletters here.
News | SEO | SEM | Local | Retail | Social
 
This email was sent to lisab509.killerweb@blogger.com. Click here to unsubscribe or manage your subscriptions.
 
This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA
 
 
 
 

No comments: