SearchCap: Google Expands Hotel Ads Program, Local Search Top Channel For Businesses & More - Sept. 22 Edition

Featured story

Google Expands Commission-Based Hotel Ads Program   Sep 22, 2015 by Ginny Marvin Book on Google ads now available on desktop in the US.   Dear Search Cap Readers: Due to some technical trouble we are sending out yesterday's Search Cap a bit late. However we'll be back on our normal schedule this afternoon. Enjoy!

From Search Engine Land

Local Search Voted Most Powerful Channel For Local Businesses   Sep 22, 2015 by Myles Anderson Columnist Myles Anderson shares key insights from BrightLocal’s 2015 “Local Clicks & Calls” survey, which asks local business owners and local search marketers about which digital marketing channels are the most effective.

Google Loses Appeal By AdWords Advertisers In Suit Over Ads On Error Pages   Sep 22, 2015 by Ginny Marvin Ruling overturns lower court denial of class-action status for advertisers, paving the way for plaintiffs to be able to sue as a group. Higher court also sides with advertisers on methods for calculating restitution.

Google Switched To Local 3-Packs: Is There Cause For Alarm?   Sep 22, 2015 by Andrew Shotland Should local search marketers be worried about Google’s new local display format in SERPs? Columnist Andrew Shotland takes a look at the impact from multiple angles.

From Marketing Land

ABC Gives #TGIT Fans Emoji Triggers For Video Trailers On Twitter

Ad Blocker Usage Highest Among Key Advertiser Demos: Millennials And High Earners

Top 10 Video Creators In August: BuzzFeed Surpasses 1.8B Combined Video Views

Federal Trade Commission To Serve As Opening Keynote For Marketing Land’s SocialPro Conference

Pinterest Says Pinners Are Already Planning For The Holidays

It’s Alive: The Power Of First-Party Intent Signals

Marketing Men & Machines: Balancing Technology And Human Capital

Ad Blocking: The IAB Wants To Sue, But It Probably Can’t Win

7 Habits Of Highly Strategic Marketers

Let Us Now Praise Famous Marketers

Search News From Around The Web

Link Building

Did Google Change How PageRank Flows With Nofollow Links?, Search Engine Roundtable

Getting Brand Links to Ecommerce Sites (and the Best Way to Do It), State of Digital

Local & Maps

Google Adds Claim this Business Button in Knowledge Panel, Imprezzio Marketing

Google Hotel Finder Home Page Shuts Down, Search Engine Roundtable

Searching

Google Glossary: Revenge of Mega-SERP, Moz

SEM / Paid Search

Baby Product Advertising in Paid Search Jumps 33%, AdGooroo

Back to School! The Top 10 Colleges for Creating Paid Search Talent, Wordstream

Google Analytics Day View Defaults To Hourly Graph, Search Engine Roundtable

Maximize Your Google Analytics with These Helpful Add-Ons, Kiss Metrics

The 7 Deadly Sins of PPC: Sloth, Wordstream

Top 5 ways to amplify the impact of TV dollars with digital, Google Analytics Blog

SEO

Google Search Ranking Fluctuation This Past Week?, Search Engine Roundtable

How to Create Actionable KPI Dashboard for Your SEO, Search Engine Journal

Mobile Content vs Desktop Content: What's the Dif?, The SEM Post

SEO is not dead, it's just no longer fashionable which is a good thing, Cornwall SEO

SEO, App Indexing, and Deep Links: Cutting Through the Confusion, 3qDigital

Statistical Forecasting for SEO & Analytics, Distilled

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