SearchCap: Yahoo Gemini, Google Search Console & Penguin Update

Featured story

Can Yahoo Gemini Succeed In Search? SEM Execs Weigh In Nov 17, 2015 by Ginny Marvin Yahoo’s foray back into search advertising faces a mountain of challenges, from volume to functionality. Industry executives share their thoughts on Gemini’s trials, promise and future.

From Search Engine Land

How To Prep For The Pending Penguin Update & Ensure You’re Penalty Free In 2016 Nov 17, 2015 by Erin Everhart The next Penguin update is coming soon, according to a Google spokesperson. Columnist Erin Everhart outlines what you can do to prepare.

Use Google’s Search Console API & Pivot Tables To Supercharge Your Long-Tail SEO Nov 17, 2015 by Chris Liversidge Columnist Chris Liversidge explains how you can use the Search Analytics API to glean insights from your search query data in Google Search Console.

From Marketing Land

Mobile Marketer Ubimo Adds Politics As A Data Layer For Ad Targeting

E-Commerce Activity Climbing, While Electronics Top Non-Branded Search Terms

Bitly Launches Tool For Channelizing Its Short Links

Most Social Media Management Tools Still Lack “Emergency Stop” Button For Times Of Tragedy

5 Days. 5 Small Marketing Wins. 5 Minutes Each.

Auto-Tune for Marketing: Tips For Using Analytics To Plan, Execute And Adjust Your Marketing Strategy In Real Time

The Product Search Battle: Has Google Shopping Been More Successful Against Amazon Than Google Lets On?

Why Digital Marketing Should Join The Sharing Economy

How To Stay On Top Of Content, PR And Performance

MarTech Today: Bombora’s B2B Intent, Notablist Pro & Google Natural Language Search

Here’s How Marketing Tech Is Different This Holiday Season

Search News From Around The Web

Industry

Google Glass team is working on a wearable that isn't glasses, The Verge

Google will contest Russian antitrust regulators’ “unfounded” Android decision, Ars Technica

Local & Maps

Get ahead this Thanksgiving with Google Maps, Google LatLong

Link Building

7 Illustrations of How Topical Links Impact SEO, in Theory and Practice, Moz

Searching

Google Linking To Twitter Search Results In Their Search Results, Search Engine Roundtable

Google Search URLs Get A Cleaning, Search Engine Roundtable

AMP - Accelerated Mobile Pages Will Be Pushed Aggressively in 2016, thesempost.com

Answer: Fake or real? How do you know?, SearchReSearch

Google's Gary Illyes Wants Google Now To Power E-Commerce Transactions, Search Engine Roundtable

Is RankBrain's Artificial intelligence not just part of Google’s Knowledge Graph?, Seo Cardiff

Yet Another Update: Yandex News Q4 2015, Russian Search Marketing

SEO

Apple’s App Store Gets A Smarter Search Engine, TechCrunch

Basic SEO training: clear call-to-action, yoast.com

Blogging for Local SEO - 3 Companies Doing It Right, semrush.com

Building SEO into your WordPress Blog, Dizzain.com

Gary Illyes' Recommendations for Getting Featured Snippets, thesempost.com

Google Search Console Search Analytics Data Stuck At November 11th, Search Engine Roundtable

Google Wants to Allow Site Owners to Update Knowledge Panels, thesempost.com

Google: Schema & Structured Data Not Currently Used For Featured Snippets, Search Engine Roundtable

How Many URLs & Duplicates Google Knows About, thesempost.com

Structured Data Markup Does Not Influence Featured Snippets... Yet, thesempost.com

Use Screaming Frog to Quickly Focus Your SEO Efforts, State of Digital

SEM / Paid Search

Preparing for universal ads in DCM, Google Ads Developer Blog

Fetching invalid product offers in Content API, Google Ads Developer Blog

Keyword Mining And Growth Is Still Important, PPC Hero

Search Marketing

Small Business Marketing Tactics: Beating Big Brands, Digital Third Coast

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