Tuesday, 24 November 2015

SearchCap: Google AMP, Bing Maps & AdWords App Upgrade

 
 
Featured story
 
Local Traffic "Diversion": Google Claims It's A Bug, Yelp Says It's Intentional
 

Nov 24, 2015 by Greg Sterling

Local search represents between 30 and 40 percent of mobile search results. Local is critical for consumers and represents billions in annual ad spending. And it's a high-stakes area for all the companies involved in serving or selling to local businesses.

 
From Search Engine Land
 
Google Says AMP Will Come To Google Search “Early Next Year”
  Nov 24, 2015 by Danny Sullivan

Still in testing, AMP pages are set to see their public debut in Google search in early 2016.

 
Bing Featuring Black Friday Flyer Ads On Some Retailer Brand Terms
  Nov 24, 2015 by Ginny Marvin

The ads showcase products on sale and link to promotional flyers hosted on Flipp.com.

 
Google Star Wars Easter Egg Delivers Epic Search Results For “A Long Time Ago In A Galaxy Far Far Away”
  Nov 24, 2015 by Amy Gesenhues

Searching the film’s memorable first lines on Chrome will deliver results that mimic the opening scene of the original Star Wars.

 
Paid Search Spend On “Black Friday” Terms Began Surging A Month Earlier Than Last Year [Study]
  Nov 24, 2015 by Ginny Marvin

Paid search ad spend on desktop text ads started escalating the week of September 27, a month ahead of 2014’s surge.

 
2016: Manual Link Building & SEO
  Nov 24, 2015 by Andrew Dennis

Can link building truly be replaced by content marketing and “link earning?” Columnist Andrew Dennis doesn’t think so. Here’s why.

 
Bing Images Launches “Places To Buy” For Holiday Shopping Season
  Nov 24, 2015 by Amy Gesenhues

Two new Bing image search features let users compare product prices, get product recommendations based on favorited images.

 
What To Do When Traffic Doesn’t Equal Sales
  Nov 24, 2015 by Casie Gillette

So you’re getting decent traffic, but sales aren’t up. What’s the problem? Columnist Casie Gillette offers suggestions on where to look for answers.

 
Google Updates AdWords Android App To Include Video Campaigns
  Nov 24, 2015 by Ginny Marvin

Advertisers can monitor video campaign performance and make bid and budget adjustments.

 
Bing Maps Adds Traffic Cameras To Map
  Nov 24, 2015 by Barry Schwartz

You can now see live traffic cameras directly on Bing Maps.

 
Who Is Lucy The Australopithecus? Google Logo Marks 1974 Discovery Of Early Human Ancestor Fossils
  Nov 24, 2015 by Amy Gesenhues

Discovered in Ethiopia, the skeletal remains uncovered by Yves Coppens, Maurice Taieb and Donald Johanson date back 3.2 million years.

 
Modern Marketing Essential Guide To Social Marketing
  Nov 23, 2015 by Digital Marketing Depot

Social media has evolved. From super-sensitive sentiment detection to data-driven channel charges, the technology is here to actually use social engagements in repeatable, business-building ways. Get Oracle’s Modern Marketing Essential Guide to Social Marketing to learn how to fortify your marketing programs with social media with the five pillars of social marketing: Listening, Engagement, Marketing […]

 
From Marketing Land
 
Google Announces New Advertising Support For AMP Pages
 
Inbound Marketer Moz Adds A New Content Tool For SMBs
 
Volvo Owners In Sweden Can Get Holiday Shopping Delivered To Their Cars
 
Google Drops Display Of Local Business Reviews in New Google+
 
Even If A Brand Can’t Do SEO, It Can Still Do Local SEO
 
Our SERP Sentiment Score For A Person’s/Brand’s Online Reputation
 
SEO For Featured Snippets Leads To Big Gains
 
What Bernie Sanders Can (Kind Of) Teach Us About SEO In 2016 & Beyond
 
E-Commerce Conversion Rate Rose To 71% Higher Than October Average Last Week
 
Google Shows Offline Analytics Capabilities With Holiday Store Traffic Data
 
New Google Play “Warning”: App May Contain Advertising
 
Marketing And The Gravitas Issue
 
Programmatic’s New Tenants: Brand Marketers
 
Snapchat Launches Story Explorer, A Swipeable Way To Get Different Visual Perspectives
 
MarTech Today: Fluent + IDI, Google’s Star Trek Pin & Databox’s Uber-App
 
Social Media And The Data Management Platform
Search News From Around The Web
 
Industry
 
Google Parent to Ask Subsidiaries to Pay for Corporate Services, Wall Street Journal
 
Google and PwC to establish joint base in Belfast, BBC News
 
Local & Maps
 
The New Google Plus – All About Collections Not About Business, Mike Blumenthal
 
Yelp’s Top 20 Cities to Shop Local in 2015, Yelp Official Blog
 
Link Building
 
A successful link building strategy in 6 steps, Yoast
 
Google: The Next Penguin Update With Be Real-Time & A Huge Change, Search Engine Roundtable
 
Searching
 
Answer: A couple of odd questions, SearchReSearch
 
SEO
 
'User Experience' is Not A Ranking Factor But Is Mentioned 16 times in Google Quality Raters Guide, Hobo
 
12 Major Brands on Where SEO Fits in the Digital Marketing Mix for 2016, Online Marketing Blog
 
Boosting Your SEO by Helping Googlebot, koozai.com
 
Google Search Console Crawl Stats For Time Spent Downloading A Page Is The HTTP Request, Search Engine Roundtable
 
How to Seek Out Content Ideas with Low SEO Competition, State of Digital
 
Is a potential eCommerce update upon us?, Branded3
 
SEM / Paid Search
 
How To Integrate Structured Snippets, PPC Hero
 
How to win on Black Friday: insights into store traffic trends, Inside AdWords
 
How We Increased Android App Installs By 5% In 6 Weeks, PPC Hero
 
Reach your most valuable customers with Customer Match, Google Ads Developer Blog
 
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