SearchCap: Google Store Data, AdWords Shopping Ads & Semantic Search

Featured story

3 Google Patents You Need To Know About In 2016 Nov 25, 2015 by Pratik Dholakiya Columnist Pratik Dholakiya outlines three patents that Google is applying for and explains how they could affect search results for you and your clients.

From Search Engine Land

How Trust & Unique Identification Impact Semantic Search Nov 25, 2015 by Barbara Starr Is your content trustworthy, and does that matter? Columnist Barbara Starr explores how Google might be using trust as a signal when displaying search results. AdWords Shopping Ads Enhancements: A Roundup Nov 25, 2015 by Frederick Vallaeys Columnist Frederick Vallaeys notes that AdWords has released many new features for Shopping Ads recently. Are you taking advantage of them? From Search To Store: Google Shows You Ads And Keywords Driving Offline Visits Nov 24, 2015 by Greg Sterling Google released data earlier today on foot traffic patterns during the holiday shopping season. The data were collected from anonymous mobile users with location history enabled. These capabilities are part of Google’s broader Estimated Total Conversions effort to connect digital advertising with store visits. It matters because local commerce is more than 10X larger than […]

From Marketing Land

App Developers To Europe: Don’t Hurt Google’s Ability To “Improve” Android

2016: Manual Link Building & SEO

Kantar-Shopcom And 4Info Partnership Offers Look At Future Of Retail Analytics

What To Do When Traffic Doesn’t Equal Sales

Twitter Adds More Choices To Native Polls

App Intelligence Platform appFigures Releases “Cards” For Sharing User Reviews

Social Beat Search In Referrals For The Year’s Top News Stories

Don’t Let Amazon Eat Your Lunch This Holiday Season

Commercial Relationship Disclosure On Social Media: What Does The FTC Require?

How To Gain Insights And Act On Your Attribution Reports

MarTech Today: Ad Support For AMP, SnapChat’s Story Explorer & Google’s Easter Egg

Social Analytics Platform Zoomph Can Now Help Brands Track Emojis

Search News From Around The Web

Industry

Be Thankful for Unsung SEO Heroes, Leverable SEO

Google says it tried to preempt EU antitrust probe. That worked well, The Register

What Bruce, Duane & the BCI Gang Are Thankful For! #Thanksgiving, BruceClay.com

Local & Maps

Show Zoom Slider in Google Maps, Google Operating System

Google Offers More Details On New Google+ Local Pages, Search Engine Roundtable

Google Place Actions - A New Rich Snippet Markup Coming Soon?, Search Engine Roundtable

Searching

Travel Guide Snippets in Knowledge Graph Cards, Google Operating System

Will Google Start Reading Text in Images on the Web Soon?, SEO By The Sea

Google gobble: Thanksgiving trends on Search, Official Google Blog

Search Challenge (11/25/15): How can you search all the coasts?, SearchReSearch

SEO

RankBrain Unleashed, Moz

30+ Important Takeaways from Google's Search Quality Rater's Guidelines, Moz

Google's Gary Illyes Does Not Actively Work On The Penguin Algorithm, Search Engine Roundtable

Keyword density in a post-Panda world, Yoast

When is the 'Low' And 'Lowest' Quality Rating Appropriate for a Website?, Hobo

SEM / Paid Search

5 Common AdWords PPC Mistakes, koozai.com

Creating Funnel Charts In Excel, PPC Hero

How to be top of mind at tax time, Bing Ads

How to Choose The Right AdWords Learning Course, semrush.com

Search Marketing

A Look at the Keyword Research Tool Universe in 2015, Rand's Blog

Save $300 On SMX West, The Conference Dedicated To Search Marketing – Register Today! Secure your seat at SMX West, the only event where you’ll gain cutting edge tactics in paid search, SEO, analytics, mobile, social media and more! Score the lowest conference rates today – pay just $1595 for All Access Passes through December 19. You’ll get 3 days of tips and strategies, networking opportunities and conference conveniences at an exceptional value. Learn how you can land discounts of up to 20% with our team rates.

Like what you see? Check out Search Engine Land's other email newsletters here.