Thursday, 12 November 2015

SearchCap: Bing Mobile Test, Yahoo Product Ads & Bing Ads Editor For Mac

 
 
Featured story
 
Bing Launches Their Mobile-Friendly Testing Tool
 

Nov 12, 2015 by Barry Schwartz

A year after Google launched their mobile-friendly testing tool, Bing has launched their own similar version, the Bing Mobile Friendliness Test Tool.

 
From Search Engine Land
 

Bing Ads Editor For Mac Is On The Way, Really
  Nov 12, 2015 by Ginny Marvin

Mac users are finally getting their due from Bing Ads: a desktop editor that comes with an updated UI and new features.

 

Will Marketing Addressability Leave SEO In The Dust?
  Nov 12, 2015 by Adam Audette

In a world where digital marketers have greater control over shaping the customer experience, Adam Audette argues that SEO may soon feel obsolete.

 

Yahoo Launches Product Ads On Search And Display
  Nov 12, 2015 by Ginny Marvin

On the cusp of the holiday shopping demand surge, Yahoo releases its own version of product ads for retailers.

 

Reinvigorate Your Campaigns With Advanced Tactics. SocialPro Starts Wednesday!
  Nov 12, 2015 by Search Engine Land

Join us next week at Marketing Land’s SocialPro conference and discover advanced tactics and strategies that yield returns on your social media marketing efforts. SocialPro kicks off next Wednesday. Secure your seat today! Here’s what you can look forward to: Results-driven techniques that will justify your social media marketing investment. ICYMI: Presenting sponsor Twitter will […]

 

Google’s Efforts To Monetize Mobile Pay Off, But Sites See A Hit To Organic Visits
  Nov 12, 2015 by Andy Taylor

Columnist Andy Taylor discusses how recent changes Google has made to its mobile SERP layouts are impacting mobile ad spend.

 

Heavy-Hitter Political Ad Psychographic Targeting Round 1: Facebook
  Nov 12, 2015 by Sponsored Content: aimClear

  LLLLLLLLLLET’S GET READY TO RUMBLLLLLLLLLLE. Ladies and gentlemen, WELCOME to the MAIN Event – political social advertising season. From Madison Square Garden to the MGM, political advertising agencies are training for The Big Fight… for engagements and the ultimate WIN. In this Psychographic Targeting Hot House, aimClear Production Manager Lea Scudamore highlights eight fantastic […]

 

Guide: Content Marketing Software
  Nov 11, 2015 by Digital Marketing Depot

This guide from Marketing.AI provides a comparison of available end-to-end content marketing software vendors. It outlines the key features required to be considered an end-to-end content marketing software vendor and includes a vendor evaluation based on how well they address the standard use case. Click here to get your copy.

 
From Marketing Land
 
First Look: See Facebook’s 360-Degree Video Ads for AT&T, Samsung & Others
 
As Google Analytics Turns 10, We Ask: How Many Websites Use It?
 
Spredfast Launches First Shoutlet-Based Feature, A Contest- and Poll-Maker
 
Virgin America Lets Prospects “Test Drive” Their Airplane Seat Via Google Street View And Campaign
 
WSJ: Facebook Considers Changes To Instant Article Ads After Publisher Concerns
 
Report: Bad Phone Experience Will Send 74 Percent Of Consumers To A Competitor
 
Entrepreneurs: Use Conversion Optimization Tools To See If A New Product Will Fly
 
Reinvigorate Your Campaigns With Advanced Tactics. SocialPro Starts Wednesday!
 
3 Interesting Takeaways From Q3 2015 E-Commerce
 
12 Psychological Methods People Use When Making Decisions
 
Buffer Adds Social Calendar To Its Management Dashboard
 
MarTech Today: SMB Marketing, Mobile Ad Attribution & Broken SSL/TLS Certificates
 
Robocallers Are Not Going To Like DialogTech’s New SpamSentry, But Marketers Might
 
Learning From Link-Building Content Failure
 
Get To Know Your Users With Audience Insights From AdWords
 
Android 6 “Marshmallow” & SEO Series: Sponsored Google Now Cards
Search News From Around The Web
 
Industry
 
Confession of an SEO consultant with Aleyda Solis, Site Visibility
 
Local & Maps
 
​Announcing Search Insights from Moz Local!, Moz
 
Link Building
 
6 Link Building Techniques You May Not Know About, Forbes
 
Is Google about to Kill Its Penguin? Is It the End of Link Spam?, BruceClay.com
 
Using Local News Link Building for SEO Success, Digital Third Coast
 
Searching
 
15 Smarter ways to use Google Alerts, State of Digital
 
Friends Newsletter #64, DuckDuckGo Blog
 
Google Testing Larger Recipe Descriptions in Search Results, thesempost.com
 
Many Searchers Hate Google's New Tablet Search Interface, Search Engine Roundtable
 
SEO
 
5 Overlooked Content Marketing Assets That Influence SEO, komarketingassociates.com
 
Google's John Mueller: Don't Follow Big Sites SEO, They Often Get It Wrong, Search Engine Roundtable
 
Growth Hacking vs. SEO, What is the Difference Exactly?, Ignite Visibility
 
The Changing World of SEO & 7 Tips to Stay Ahead, White.net
 
The site structure of a growing blog, Yoast
 
What to Know About Local SEO: Interview with Andrew Shotland, SuccessWorks
 
SEM / Paid Search
 
Bidding Methods For Social Platforms, PPC Hero
 
Google AdWords Customer Match E-mail List Strategies, koozai.com
 
Share Google Analytics data and remarketing lists more efficiently using manager accounts (MCC), Inside AdWords
 
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