Monday, 16 November 2015

SearchCap: Google Smarter Search, Facebook Google App Indexing & Foursquare With Apple Maps

 
 
Featured story
 
Foursquare Joins Apple Maps Data Sources As Company Builds Out Ecosystem
 

Nov 16, 2015 by Greg Sterling

Apple continues to improve its mapping product by adding new features and content, albeit often under the radar. 

 
From Search Engine Land
 

Facebook Now Using Google App Indexing To Drive Visitors From Search Into Its App
  Nov 16, 2015 by Danny Sullivan

Use of app indexing will send searchers from Google into the Facebook app, but only on Android and not for all Facebook content.

 

Google Search Quality Raters Handbook Updated With Mobile Guidelines, Local Queries & Know Queries
  Nov 16, 2015 by Barry Schwartz

It’s been a year since we have seen coverage of a new Google Search Quality Rater’s Guide. Here is what is new.

 

Google’s Natural Language Search Gets Smarter
  Nov 16, 2015 by Barry Schwartz

Google is now smarter at understanding queries that include superlatives and times, as well as more complicated questions.

 

Image Extensions Get Another Go In Bing Ads, Now Out Of Beta
  Nov 16, 2015 by Ginny Marvin

Image extensions are now available in all Bing Ads markets.

 

[Reminder] Live Webcast: Why Agencies Need Marketing Automation
  Nov 16, 2015 by Digital Marketing Depot

It’s clear in today’s market that traditional media companies need to adapt to the digital environment to grow their market share. 

 

Android 6 “Marshmallow” & SEO Series: Click To Search With Google Mobile
  Nov 16, 2015 by Cindy Krum

In the third and final article on the mobile search impact of Android Marshmallow’s new features and capabilities, contributor Cindy Krum discusses the “Click to Search” feature.

 

Writing Ad Copy That Converts
  Nov 13, 2015 by Digital Marketing Depot

Digital marketing is a cluttered space. With a list of ad formats and platforms that seems endless, there is an ever-growing number of ways to measure ad performance. Digital marketers have many optimization tactics at their disposal including, bids, budgets, targeting and keywords. While these all are important, the only thing that your potential customer […]

 
From Marketing Land
 
Will Fraud, Waste & Ad Blocking Drive More Outcomes-Based Ad Models?
 
YouTube Shopping Ad Formats Now Available To All AdWords Advertisers
 
Using Paid Search To Bring Customers In-Store
 
Can You Now Trust Google To Crawl Ajax Sites?
 
Why Digital Attribution Is An Unsolvable Problem
 
8 Ways To Boost Your Internal Culture Of Content Marketing
 
Bombora Brings Massive B2B Intent Data Store For The First Time To Adobe
 
MarTech Today: Active View For Apps, MarTech As Fantasy Football & Anti-Bot Video Ads
 
Email Marketing Search Engine Notablist Launches Pro Edition With Real-Time Alerts & Dashboard
 
Facebook Piloting New Profile Search Feature On Profile Pages
 
Modern Marketing Essential Guide To Social Marketing
 
Snapchat Adds “Official Stories” Verification For Celebrities & Others
 
Why Marketers Should Push For Machine Learning-Based Fraud Detection
Search News From Around The Web
 
Industry
 
Google Must Take Blame For Spreading Bizarre Piracy News, torrentfreak.com
 
Local & Maps
 
Google Maps reviewers can now earn 1 TB of free Drive storage, The Verge
 
Street View comes to Ecuador and Bolivia, Google Earth Blog
 
Link Building
 
Backlink Immunity and Disavowed Link Disasters, EricWard.com
 
Google: No Comment On Speculation Around Killing Penguin & Many Link Signals, Search Engine Roundtable
 
Google: We Will Not Release Penguin Until It Is Finished, Search Engine Roundtable
 
Some SEOs Never Disavow Links, Some Disavow Night & Day, Search Engine Roundtable
 
[New Feature Alert] Create A Separate Disavow File For Each Of Your Sites, blog.ahrefs.com
 
SEO
 
Investigating A Traffic Crunch, hobo-web.co.uk
 
Do E-Commerce Sites Completely Mess Up Their SEO?, Stone Temple
 
Google's John Mueller: Number One SEO Advice Is Be Consistent, Search Engine Roundtable
 
How to Make Every Piece of Content SEO Friendly, Content Marketing Institute
 
SEM / Paid Search
 
Creating Better Client Facing Reports With Excel, PPC Hero
 
Google AdWords Express Ads Missing Gold Stars?, Search Engine Roundtable
 
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