Friday, 13 November 2015

SearchCap: Google Updates Local Guides, Bing Rewards On MSN & New AdWords Tests

 
 
Featured story
 
Google Using Points To Boost User Reviews, Beef Up Maps Content
 

Nov 13, 2015 by Greg Sterling

A couple of years ago, Google created a program in the mold of the Yelp Elite Squad called City Experts. It was intended to accelerate the acquisition of “high-quality” local business reviews. The name of the program was changed in January of this year to Local Guides.

 
From Search Engine Land
 
Bing Rewards Members Can Now Earn Credits On MSN.com
  Nov 13, 2015 by Amy Gesenhues

MSN’s homepage now has a new “Rewards” tab where users can redeem credits for gift cards, sweepstakes entries and more.

 
Google AdWords Testing Nearby Store Reminders For Google Now Users
  Nov 13, 2015 by Ginny Marvin

With the tap of an AdWords ad extension, Google Now will set reminders for users to visit an advertiser’s location the next time they are nearby.

 
Using Paid Search To Bring Customers In-Store
  Nov 13, 2015 by Amy Bishop

With the holidays quickly approaching, what better time than the present to look for ways to increase foot traffic to your stores? Columnist Amy Bishop shows how to leverage geography & intent, audiences and your web experience to drive more in-store traffic.

 
Search In Pics: Google PageRank Factory, Cop Pulled Over Self Driving Car & Google Gum
  Nov 13, 2015 by Barry Schwartz

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

 
Can You Now Trust Google To Crawl Ajax Sites?
  Nov 13, 2015 by Mark Munroe

On October 14, Google announced it no longer recommends the Ajax crawling scheme they published in 2009. Columnist Mark Munroe dives into the question of whether this means you can now count on Google to successfully crawl and index an Ajax site.

 
From Marketing Land
 
Google’s DoubleClick Extends Active View Reporting To Apps, Adds Viewability Bid Optimization
 
Will Marketing Addressability Leave SEO In The Dust?
 
Yandex Takes Fight Against Google & Android To European Commission
 
Google’s Efforts To Monetize Mobile Pay Off, But Sites See A Hit To Organic Visits
 
Don’t Be Deceived: Fake Reviews Are A Real Marketing Problem
 
The Secret To A Winning Content Marketing Strategy? Just Ask.
 
Microsoft To Build German Data Centers To Address US Govt “Spying”
 
Marketing Land Quiz — November 13: Do You Know The Latest Digital Marketing News?
 
How Martech Is Like Fantasy Football: Drafting The Right Players In 2016
 
Why Manual Link Building Will Never Be Obsolete
 
MarTech Today: Bing’s Mobile Testing Tool, Robocallers Beware & Content Marketing Software
 
New Study: Video Ads With Anti-Bot Tech Lead To Higher CPMs And More Brand Engagement
Search News From Around The Web
 
Link Building
 
Good News: We Launched a New Index Early! Let's Also Talk About 2015's Mozscape Index Woes, Moz
 
5 Essential Insights into Sustainable Link Building, Search Engine Journal
 
Local & Maps
 
How to Boost Black Friday Sales With Local Search, Small Business Trends
 
Search Marketing
 
How to Prioritize SEO Tasks & Invest in High-Value Work Items - Whiteboard Friday, Moz
 
Video: Overstock.com Google Issues, Matt Cutts Secret Google Sauce & Bing Mobile Friendly, Search Engine Roundtable
 
SEM / Paid Search
 
The Complete Guide to Tackling Ghost Referral Spam, Ahrefs Blog
 
Why You Should Consider Using Dynamic Search Ads, Marketing Mojo
 
SEO
 
5 Ways To Increase Your Non-profit's Online Exposure, Search Engine People
 
A Non-Nerdy Deep Dive Into Search Engine Optimization, The Sales Lion
 
AI Is Here, and It's Affecting Your SEO: A Look at Google's RankBrain, Search Influence
 
Is Google about to Kill Its Penguin? Is It the End of Link Spam?, Bruce Clay, Inc.
 
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